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France and Croatia Mobile Device Trends in 2018 Q2

Aug 29th, 2018

France and Croatia have a lot more in common than being good at soccer. We looked at their device usage trends through April to June in 2018 and found some interesting information. Let’s review their similarities and differences.

 

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The Importance of Knowing Physical Device Dimensions

Apr 24th, 2018

Some of our specific WURFL device detection capabilities identify physical elements of devices (smartphones, tablets, etc.). With this information our customers can pinpoint and target ads to newer devices, or older devices, depending on their desired demographic.

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Changes in Brazilian Smartphone Usage: 2015 Q1 vs. 2018 Q1 Comparison

Apr 24th, 2018

Brazil is a country full of change and increasing global impact, which is why we decided to focus on Brazil for our 2018 Q1 Mobile Overview Report (MOVR). We took a look a the top 10 smartphones and the top manufacturers, then and now, to see what trends we could find over the past three years.

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More Online Shopping Begins and Ends with Mobile

Apr 10th, 2018

According to the recent Monetate quarterly report, the most important device for online shipping is the smartphone. The study analyzed more than 2 billion eCommerce session in Q4 2017, specifically the recognizable consumers on multiple devices.

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Average Age of Smartphone in Asia: 2017 Q4

Feb 18th, 2018

In Asia, we broke apart each country’s average age of smartphones for 2015 to 2017. Then, we explored the differences in ages based on the smartphone OS (Android or iOS). In the two separate graphs below, we show the findings. For a more detailed report covering additional continents and countries, please download our 2017 Q4 Mobile Overview Report (MOVR)

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North American Smartphone Price Trends (MSRP) by Country 2017 Q4

Feb 18th, 2018

In North America, we broke apart each country’s average smartphone price (Manufacturer’s Suggested Retail Price, or MSRP) for 2015 to 2017. Then, we noticed the most significant difference in the OS of smartphones (Android or iOS), so we decided to compare MSRP for these countries in two separate graphs below. For a more detailed report, please download our 2017 Q4 Mobile Overview Report (MOVR).

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JPEG 2000 and JPEG XR Support by Browser

Nov 7th, 2017

The majority  (79.42%) of browsers do not support JPEG 2000 image format. Of the browsers that do support JPEG 2000, Mobile Safari makes up the majority with 14.48% share. All other browsers that support JPEG 2000 have less

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Smartphone and Tablet Portrait Orientation Usage 2017 Q3

Nov 7th, 2017

In previous MOVR reports, we explored how frequently phones and tablets were held in portrait orientation (vs. landscape).  In the MOVR 2017 Q3, we broke out Apple devices from Android.

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Apple iPhone 8 Launch vs. Samsung Galaxy S8

Nov 6th, 2017

Comparing the first 39 days after the launch of the flagship smartphones of Apple and Samsung, iPhone 8 and 8 Plus have a slightly faster penetration rate vs. Samsung 8 and 8+. After 39 days, the iPhone 8 Plus had 0.64% and the iPhone 8 had 0.42% of global smartphone usage. Compare this to the first 39 days of the Samsung launch, with the S8 generating 0.40% and the S8+ holding 0.38% of smartphone usage.

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Detect the New iPhone on Your Website

Sep 5th, 2017

The new iPhone is here, and WURFL.js now detects it in the wild!

Apple released the new iPhone in September. Our researchers are already detecting the new iPhone among the more than 2 billion other user agents per month they analyze. If you use WURFL.js, then you will start to see the new iPhone and all other iPhone models. Sign up to get our new iPhone 8 detection here.

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