Smart TV, Connected TV, and Streaming TV

Consumers are moving to streaming video. Video ad-serving platforms have seen a 4X increase in their OTT video ad inventory over the last year. Leading advertising DSPs and SSPs use WURFL to identify and classify Smart TVs, Connected TVs, Over-The-Top (OTT) devices, and game consoles that stream video content.
In addition to identifying and classifying Smart TVs, WURFL can identify streaming service apps like Netflix, Hulu, Twitch, Philo TV, Tubi TV, and YouTube. Combine that with critical device capabilities like screen resolution, video file format and codec capabilities, price, and age of devices. This ensures that video is optimized and audiences are profiled accurately.