Smart TV, Connected TV, and Streaming TV
Consumers are moving to streaming video. Video ad-serving platforms have seen a 4X increase in their OTT video ad inventory over the last year. Leading advertising DSPs and SSPs use WURFL to identify and classify Smart TVs, Connected TVs, Over-The-Top (OTT) devices, and game consoles that stream video content.
In addition to identifying and classifying Smart TVs, WURFL can identify streaming service apps like Netflix, Hulu, Twitch, Philo TV, Tubi TV, and YouTube. Combine that with critical device capabilities like screen resolution, video file format and codec capabilities, price, and age of devices. This ensures that video is optimized and audiences are profiled accurately.
Smart TV, Connected TV, and Streaming Video WURFL Device Capabilities
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form_factorReturns classification of form factor of device, including "Smart-TV".
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is_smarttvTrue if device is a smart TV. Same as form_factor's "Smart-TV" result.
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is_connected_tvTrue if is a TV that can connect to internet via built-in networking. Sub-set of smart TV form factor.
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is_ottTrue if device can provide over-the-top (OTT) content. Includes set-top-boxes, but not consoles. Sub-set of smart-TV form factor.
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is_consoleTrue if is TV-based game console. Sub-set of smart-TV form factor.
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advertised_app_nameReturns name of app, including streaming services like Netflix, Hulu, Twitch, HBO, Disney+, Philo TV, Tubi TV, and YouTube.
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resolution_widthScreen width expressed in physical pixels
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resolution_heightScreen height expressed in physical pixels
Smart TV Topics
- Advertising
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Advertising
See How Spring Serve Grew Smart TV Ads 400%SpringServe uses WURFL device detection solution to support its ad bidding framework, multiple advertising channels, and analytical platform.
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Analytics
Analyze Smart TV Traffic with LogstashLogstash collects, processes and forwards events to Elasticsearch. The WURFL device detection filter plugin enriches event streams with device information.
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Smart Speakers
Detect Smart Speakers and Smart AssistantsWURFL detects requests from Siri/Alexa/Google Assistant based on the user agent and HTTP headers. The same goes for connected speakers like home pod or Sonos devices.