OTT Video Streaming
WURFL device detection solution transforms streaming and OTT video services into device-optimized video platforms so they can:
- Achieve higher quality experience across all device types through more effective use of high resolution screens and advanced codecs.
- Improve analytics to monitor trends and troubleshoot device problems.
- Achieve CDN cost savings and longer user engagement.
- Increase the value of their advertising by offering technographic device targeting to its advertisers.
Transform Your OTT Video Service into a Device-Optimized Video Platform
The Video Revolution Relies on Device Information. Learn more about four ways to use device detection within your video platform.Download eBook
“Today, OTT video platforms typically treat all mobile devices as if they are created equally. In future, video quality will be determined by the device’s ability to effectively play the highest quality, most efficient video stream.”
Improve Streaming Video Quality
Device detection provides a critical solution for streaming video platforms and their Quality of Service (QOS) analytics. WURFL device detection enriches QOS analytics with critical device capabilities that help pinpoint problems with streaming video.
Identify Connected TV and OTT Streaming Devices
Device detection helps Connected TV and OTT video advertising become more targeted and effective. Both Demand Side Platforms (DSP) and Supply Side Platforms (SSP) benefit from using WURFL device capabilities.
Growing Support of HEVC or H.265
In 2022 Q2, 91% of Android smartphones supported HEVC. This is a major increase from 2018 when only 57% of Android devices had hardware-supported decode for HEVC. The most common decode support was at level 5 (4,096×2,160 @ 30.0 fps).
Springserve Improves Video Advertising
SpringServe is the leading independent video ad serving platform for over-the-top (OTT) & video publishers. SpringServe enables content producers and publishers to reliably manage their video advertising inventory across devices, including mobile phones and connected TV (CTV).