WURFL InSight

Marketing, business analysts, and IT operations teams can easily enhance their web logs with mobile device analytics. With mobile analytics tools, they can create dashboards to monitor the success of their mobile web strategy, improve their mobile user experience, gauge the success of advertising campaigns across specific devices, or answer a host of other business and investment questions.

Product Details
Key Point Easy to use, WURFL InSight enhances web logs with device analytics and delivers it through top analytics platforms.
Supported Platforms Integrates with existing business intelligence tools, ETL tools, data marts, analytics tools.
Benefits Device analytics enhances web logs.
Select from over 500 WURFL device capabilities.
Weekly updates and optimization for your web traffic.
Industries eCommerce
Financial
Web Properties
Use Cases ETL Analytics
Location On-premise
Processing (Time) Post-processing
Support Ticketed Enterprise Support
Device Capability Fields Select from over 500 WURFL device capabilities
# of Detections Scales based on log records processed
Updates Weekly
  • Product Summary
    Key Point Easy to use, WURFL InSight enhances web logs with device analytics and delivers it through top analytics platforms.
    Supported Platforms Integrates with existing business intelligence tools, ETL tools, data marts, analytics tools.
    Benefits Device analytics enhances web logs.
    Select from over 500 WURFL device capabilities.
    Weekly updates and optimization for your web traffic.
    Industries eCommerce
    Financial
    Web Properties
    Use Cases ETL Analytics
    Location On-premise
    Processing (Time) Post-processing
    Support Ticketed Enterprise Support
    Device Capability Fields Select from over 500 WURFL device capabilities
    # of Detections Scales based on log records processed
    Updates Weekly
  • Platforms Supported

    WURFL InSight provides device analytics by adding critical mobile analytics tools for web logs. WURFL works by matching user agents found in web logs with WURFL’s extensive repository of devices. These enhanced web logs can be loaded into any business intelligence platform.

  • Device Coverage

    ScientiaMobile is constantly updating and expanding its Device Description Repository (DDR) to ensure accurate coverage of the newest devices, including long-tail Indian and Chinese devices. WURFL DDR covers 59,000 device profiles, including smartphones, tablets, laptops, smart TVs, and game consoles. As the DDR grows, detection performance stays high through use of caching and efficient database architecture.

    Any WURFL user who would like to add new devices permanently to WURFL can submit a request by emailing wurfldb@scientiamobile.com. Read more about how to do it here.

  • Device Analytics Capabilities

    ScientiaMobile offers a wide selection of WURFL capabilities from which commercially-licensed users can choose. These include virtual capabilities that combine the logic of several core capabilities. For example, “form_factor” will identify the device as “desktop”, “smartphone”, “tablet”, or several other classifications of devices. This saves developers effort needed to create their own logic to address common business questions. Developers can use WURFL device analytics to provide more fine-grained optimization, control, and analytics.

    Likewise, ScientiaMobile’s premium WURFL capabilities can provide valuable insights into the economic profiles of enterprise’s website visitors. For example, using ScientiaMobile’s “MSRP,” clients can instantly learn the price of a visitor’s smartphone. With WURFL’s device analytics added to your post-processing, knowing the affluence and willingness-to-pay of individual users is simple for eCommerce and advertisers who can then tailor offers and ads appropriately.

  • Accuracy and Updates

    WURFL InSight achieves over 99% accuracy by searching the internet and analyzing over two billion user agents per month. ScientiaMobile’s device analytics quickly identifies new devices, including long-tail Indian and Chinese devices, and delivers high-quality device intelligence updates to commercial customers every week. For even greater accuracy in identifying specific iPhone and iPad models, customers can add-on ScientiaMobile’s WURFL.js.

  • Support

    Customers receive enterprise-level ticketed support. Support specialists with over 30 years combined experience in device detection provide fast responses to developers. ScientiaMobile actively moderates and responds to the enterprise-level tickets.

  • Pricing

    Contact us for pricing. Pricing of commercial licenses are based on the number of WURFL lookups and number of WURFL capabilities.

Resources

WURFL Capabilities

Learn more about over 500 device capabilities that you can use to optimize your website logic.

Product Documentation

Each product has documentation to help with the installation and implementation process.

FAQs

Check out our FAQs page to find answers to all the most frequently asked questions.

Support

Receive onboarding or enterprise-level ticketed support. ScientiaMobile actively monitors support tickets.

Ready to go?
Buy Now 30-Day Trial