WURFL InSight
Marketing, business analysts, and IT operations teams can easily enhance their web logs with mobile device analytics. With mobile analytics tools, they can create dashboards to monitor the success of their mobile web strategy, improve their mobile user experience, gauge the success of advertising campaigns across specific devices, or answer a host of other business and investment questions.
Product Details
| Key Point | Easy to use, WURFL InSight enhances web logs with device analytics and delivers it through top analytics platforms. |
| Supported Platforms | Integrates with existing business intelligence tools, ETL tools, data marts, analytics tools. |
| Benefits | Device analytics enhances web logs. Select from over 500 WURFL device capabilities. Weekly updates and optimization for your web traffic. |
| Industries | eCommerce Financial Web Properties |
| Use Cases | ETL Analytics |
| Location | On-premise |
| Processing (Time) | Post-processing |
| Support | Ticketed Enterprise Support |
| Device Capability Fields | Select from over 500 WURFL device capabilities |
| # of Detections | Scales based on log records processed |
| Updates | Weekly |
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Product Summary
Key Point Easy to use, WURFL InSight enhances web logs with device analytics and delivers it through top analytics platforms. Supported Platforms Integrates with existing business intelligence tools, ETL tools, data marts, analytics tools. Benefits Device analytics enhances web logs.
Select from over 500 WURFL device capabilities.
Weekly updates and optimization for your web traffic.Industries eCommerce
Financial
Web PropertiesUse Cases ETL Analytics Location On-premise Processing (Time) Post-processing Support Ticketed Enterprise Support Device Capability Fields Select from over 500 WURFL device capabilities # of Detections Scales based on log records processed Updates Weekly -
Platforms Supported
WURFL InSight provides device analytics by adding critical mobile analytics tools for web logs. WURFL works by matching user agents found in web logs with WURFL’s extensive repository of devices. These enhanced web logs can be loaded into any business intelligence platform.
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Device Coverage
ScientiaMobile is constantly updating and expanding its Device Description Repository (DDR) to ensure accurate coverage of the newest devices, including long-tail Indian and Chinese devices. WURFL DDR covers 72,000 device profiles, including smartphones, tablets, laptops, smart TVs, and game consoles. As the DDR grows, detection performance stays high through use of caching and efficient database architecture.
Any WURFL user who would like to add new devices permanently to WURFL can submit a request by emailing wurfldb@scientiamobile.com. Read more about how to do it here.
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Device Analytics Capabilities
ScientiaMobile offers a wide selection of WURFL capabilities from which commercially-licensed users can choose. These include virtual capabilities that combine the logic of several core capabilities. For example, “form_factor” will identify the device as “desktop”, “smartphone”, “tablet”, or several other classifications of devices. This saves developers effort needed to create their own logic to address common business questions. Developers can use WURFL device analytics to provide more fine-grained optimization, control, and analytics.
Likewise, ScientiaMobile’s premium WURFL capabilities can provide valuable insights into the economic profiles of enterprise’s website visitors. For example, using ScientiaMobile’s “MSRP,” clients can instantly learn the price of a visitor’s smartphone. With WURFL’s device analytics added to your post-processing, knowing the affluence and willingness-to-pay of individual users is simple for eCommerce and advertisers who can then tailor offers and ads appropriately.
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Accuracy and Updates
WURFL InSight achieves over 99% accuracy by searching the internet and analyzing over two billion user agents per month. ScientiaMobile’s device analytics quickly identifies new devices, including long-tail Indian and Chinese devices, and delivers high-quality device intelligence updates to commercial customers every week. For even greater accuracy in identifying specific iPhone and iPad models, customers can add-on ScientiaMobile’s WURFL.js.
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Support
Customers receive enterprise-level ticketed support. Support specialists with over 30 years combined experience in device detection provide fast responses to developers. ScientiaMobile actively moderates and responds to the enterprise-level tickets.
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Pricing
Contact us for pricing. Pricing of commercial licenses are based on the number of WURFL lookups and number of WURFL capabilities.
Resources
WURFL Capabilities
Learn more about over 500 device capabilities that you can use to optimize your website logic.
Product Documentation
Each product has documentation to help with the installation and implementation process.
Support
Receive onboarding or enterprise-level ticketed support. ScientiaMobile actively monitors support tickets.
