It is a mobile-first world. Consumers spend more time on the web using mobile devices than desktops. Mobile ad spending in the U.S. will grow 20% to over $70 billion and will be an astounding 75% of all digital ad spend, according to eMarketer. This has created an enhanced need for mobile device optimization.

Smart advertisers, Supply Side Platforms (SSP), Demand Side Platforms (DSP), Ad Networks, and Real-time Bid Exchanges (RTB) use WURFL device intelligence to target content by a specific mobile device to improve campaign ROI. With WURFL’s mobile device optimization improvements, more effective mobile ad targeting allows ad networks to capture a premium price for their services.

Find the Right Plan for Your Advertising Platform


Basic mobile device optimization for ad networks

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High-performance device detection to populate IAB OpenRTB specification

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Advanced device detection capabilities suitable for mobile optimization, analytics, and image optimization

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WURFL Capabilities

Learn more about over 500 device capabilities that you can use to optimize your website logic.

Product Documentation

Each product has documentation to help with the installation and implementation process.


Check out our FAQs page to find answers to all the most frequently asked questions.


Receive onboarding or enterprise-level ticketed support. ScientiaMobile actively monitors support tickets.

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