It is a mobile-first world. Consumers spend more time on the web using mobile devices than desktops. Mobile ad spending in the U.S. will grow 20% to over $70 billion and will be an astounding 75% of all digital ad spend, according to eMarketer. This has created an enhanced need for mobile device optimization.
Smart advertisers, Supply Side Platforms (SSP), Demand Side Platforms (DSP), Ad Networks, and Real-time Bid Exchanges (RTB) use WURFL device intelligence to target content by a specific mobile device to improve campaign ROI. With WURFL’s mobile device optimization improvements, more effective mobile ad targeting allows ad networks to capture a premium price for their services.
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