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What the iPhone 15 means for AV1 Video
Sep 26th, 2023
Apple’s release of the iPhone 15 includes chipset hardware support for AV1 video decode. For the OTT and streaming video industry, this is a huge boost to AV1 video adoption in the long run.
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Update: User-Agent Client Hints Actual Results: 2023 Q2
Aug 4th, 2023
As of 2023 Q2, ScientiaMobile’s survey of web traffic indicates that 37.32% of Chrome/Chromium browser’s mobile user agent strings are frozen. 2023 Q2 is the first quarter where frozen mobile user agent strings amount to a significant amount of traffic.
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Top OTT Streaming Sticks
Aug 3rd, 2023
Streaming Sticks have become a popular way for viewers to receive OTT Video. ScientiaMobile breaks down the Smart TV category into 4 categories. Streaming Sticks one of the largest categories in terms of usage. The most used streaming sticks as of 2023Q2 are listed in this blog
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Age of Smartphones
Aug 3rd, 2023
The median age of smartphones remains around 30 months, similar to our analysis in 2017. iPhones users tend to have newer phones than Android users. But iPhones tend to also remain in use longer, indicating their popularity in secondary markets.
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Top Smartphones in Use
Aug 3rd, 2023
iPhone 11 continues as the most popular smartphone in 2023 Q2, with 4.88% globally. This is down slightly from 2023 Q1. The iPhone 13 is in second place with 3.01% globally.
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AV1 Codec Hardware Decode Adoption
Aug 3rd, 2023
AV1 is growing in popularity and receiving support at the software level. As of the end of 2023 Q2, 3.72% of smartphones have hardware decode support from their device’s chipset. This is up from 2.52% in 2022 Q4.
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What is a Smartphone?
Jul 11th, 2023
WURFL has updated its smartphone definition. The 2023 definition makes changes in the minimum operating system version.
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Improve iPhone CPM: Revenue Opportunity
Jun 27th, 2023
Apple iPhone advertising CPM prices are 1/3 of Android. With device detection, you can know exact iPhone models and improve targeting of the large and valuable iPhone market.
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WURFL Query REST API: Closest Thing to a Free Database of Mobile Devices
Jun 19th, 2023
SHORT VERSION: If you are in a hurry, the following video will deliver the gist of WURFL Query.
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Bluetooth 5 Trends
May 11th, 2023
Bluetooth 5 extends battery life, provides greater bandwidth for communication, and allows a greater distance allowed between communicating devices. ScientiaMobile’s Mobile Overview Report provides adoption trends for Bluetooth 5.
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