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Recent Posts

Update: How to Populate IAB’s OpenRTB Device Object

May 26th, 2022

Learn how to use WURFL device detection to populate or pull information from the device object found in IAB’s OpenRTB specification supporting real time bidding for advertising.

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What is a Smartphone?

May 26th, 2022

WURFL has updated its smartphone definition. The new definition makes changes in the minimum display resolution and operating system version.

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Using Structured User Agent from Real Time Bidding for Device Detection

May 25th, 2022

OpenRTB has started using a structured user agent (SUA), essentially passing User-Agent Client Hints parameters. WURFL can use structured user agents for device detection.

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WURFL is Ready for User-Agent Client Hints, Google

Feb 21st, 2022

The upcoming Q1 2022 release of WURFL API will automatically accept User-Agent Client-Hints, reconcile them with the User-Agent (UA) string, and continue to identify the same accurate device profile and capabilities that customers expect from WURFL.

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Introducing User-Agent Client-Hints support in WURFL (and a Rant)

Jan 24th, 2022

WURFL introduces User-Agent Client-Hints Support.

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Getting Started with Rust and WURFL

Sep 20th, 2021

Rust has been on Stack Overflow most loved languages list for the last four years. Wow. What makes the Rust programming language so popular?

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WURFL and Machine Learning

Mar 1st, 2021

Explore how to use WURFL device detection to discover new correlations in data, and ultimately leverage Machine Learning (ML) techniques to create regression models and classifiers. This allows organizations to make predictions about user behavior based on WURFL device detection data.

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Apple iPhone 11 Versus 12 Launch Comparison

Feb 23rd, 2021

In our 2020 Q4 Mobile Overview Report (MOVR), we focused on specific growth between the launch of Apple iPhone 11 compared to the launch of the Apple iPhone 12.

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Apache NiFi Data Flow with WURFL Device Enrich Processor

Jan 28th, 2021

Add device detection to your Apache NiFi HTTP and User-Agent data flow using the WURFL Device Enrich Processor extension.

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Google, Surrealism and the Privacy Budget

Jan 26th, 2021

Google, the company that knows virtually everything about each of us (in addition to Facebook), tracks our every move online, has us sign on to every Google service via all the devices we own, is telling us… they don’t like that other companies can identify users too, and that fingerprinting is BAD.

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