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The Importance of Knowing Physical Device Dimensions

Apr 24th, 2018

Some of our specific WURFL device detection capabilities identify physical elements of devices (smartphones, tablets, etc.). With this information our customers can pinpoint and target ads to newer devices, or older devices, depending on their desired demographic.

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Changes in Brazilian Smartphone Usage: 2015 Q1 vs. 2018 Q1 Comparison

Apr 24th, 2018

Brazil is a country full of change and increasing global impact, which is why we decided to focus on Brazil for our 2018 Q1 Mobile Overview Report (MOVR). We took a look a the top 10 smartphones and the top manufacturers, then and now, to see what trends we could find over the past three years.

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More Online Shopping Begins and Ends with Mobile

Apr 10th, 2018

According to the recent Monetate quarterly report, the most important device for online shipping is the smartphone. The study analyzed more than 2 billion eCommerce session in Q4 2017, specifically the recognizable consumers on multiple devices.

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How to Add Image Optimization to WordPress

Apr 4th, 2018

As of January 2018, WordPress is currently used by more than 29.4% of the top 10 million websites and for good reason. By installing the popular W3 Total Cache Plugin, WordPress users can easily implement dynamic image optimization by connecting to ImageEngine. Here are four simple and straightforward steps for implementation.

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ROI for Image Optimization Solution

Mar 7th, 2018

The ROI for Image Optimization is driven by three benefits: Revenue Improvement, Streamlined Image Management, and Content Delivery Network (CDN) savings.

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Keeping Smartphones Smart

Feb 28th, 2018

At ScientiaMobile, we take pride in having the highest quality device detection solution available which is why we are constantly keeping pace with the changing mobile landscape (so you don’t have to). [Check out our Mobile Overview Report for up-to-date mobile analytics]. More than four

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Average Age of Smartphone in Asia: 2017 Q4

Feb 18th, 2018

In Asia, we broke apart each country’s average age of smartphones for 2015 to 2017. Then, we explored the differences in ages based on the smartphone OS (Android or iOS). In the two separate graphs below, we show the findings. For a more detailed report covering additional continents and countries, please download our 2017 Q4 Mobile Overview Report (MOVR)

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North American Smartphone Price Trends (MSRP) by Country 2017 Q4

Feb 18th, 2018

In North America, we broke apart each country’s average smartphone price (Manufacturer’s Suggested Retail Price, or MSRP) for 2015 to 2017. Then, we noticed the most significant difference in the OS of smartphones (Android or iOS), so we decided to compare MSRP for these countries in two separate graphs below. For a more detailed report, please download our 2017 Q4 Mobile Overview Report (MOVR).

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Introducing WURFL Microservice for Docker

Jan 30th, 2018

Today, we launched WURFL Microservice for Docker, an extension to the WURFL Microservice product line that we already have for AWS. If you are not familiar with microservices, I recommend that you read this post to make sense of why a WURFL REST API server may be a good idea and why Docker can be a great option for deploying it.

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What is an Image CDN?

Jan 4th, 2018

Images are the new norm in online content, and maximizing the speed of images served to customers or webviewers is a recent business challenge that many e-commerce sites and advertising platforms attempt to solve a number of different ways. However, unless images are being served on a Content Delivery Network (CDN), the images served on a website will most

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