Every quarter, ScientiaMobile’s free Mobile Overview Report (MOVR), provides the mobile Web community with timely information on mobile Web device usage. Our goal is to stimulate interest in mobile device trends, device capabilities, and tools for analyzing and managing device fragmentation. You can subscribe here:
While other sources report estimate sales of new smartphone handsets, MOVR provides a snapshot of actual usage from smartphones around the world. Sampling from billions of device detection tests each quarter, ScientiaMobile provides percentage breakdowns of the top smartphones.
Our methodology is to rank the top 10 smartphones on each continent, then combine the lists. There is overlap across the six continents because many phones are blockbuster popular around the world. In the most recent quarter, only 22 smartphones made the list.
Update: Top Smartphones 2023 Q1
iPhone 11 continues as the most popular smartphone, with 5.27% globally. This is down slightly from 2022 Q4. The iPhone 13 is in second place with 3.04% globally.
iPhones account for the top 17 the top 23 smartphones globally.
Budget phones from Samsung, Motorola and Xiaomi are the only exceptions to the iPhone’s dominance, and these only break into the top 10 in S. America, and Africa.
Consolidation of usage across the top, most popular smartphones is most apparent in N. America and Oceania. Apple’s iPhones dominate in these continents and represent roughly 50% of all smartphone usage. Europe is slightly less consolidated with 65% of traffic coming from smartphones that do not make the top smartphone list. Asia has an even longer tail of devices, with 73% of usage coming from smartphones that do not make the top smartphone list.
