These two countries have a lot more in common than being good at soccer. We looked at their device usage trends through April to June in 2018 and found some interesting information. Let’s review their similarities and differences.
What France and Croatia Have in Common
Both France and Croatia have similar tastes in smartphone manufacturers. Both preferring Samsung first, Apple second, and Huawei third. This is also the case when comparing their preferred tablet manufacturers. France and Croatia agree that Apple is their favorite tablet manufacturer and Samsung is their second favorite.
France and Croatia also agree on smartphone operating system versions, with both countries having over 70% usage of Android OS and over 20% usage of iOS, with relatively the same usages of Windows Phone and others. Within the Android OS, both countries use version 7 at more than 37% of all Android OS, with version 6 in second place. Also, out of iOS versions, both France and Croatia prefer version 11.3 with more than 40% usage of all iOS versions. In second place, they prefer iOS 11.2, and in third place they prefer version 11.4.
Both countries also have relatively similar mobile network operator usage by time of day, with the majority of usage around midnight/early morning.
What France and Croatia Disagree On
Generally speaking, France and Croatia do have an economic divide with France being the 6th largest economy in the world and Croatia coming in at 78th. However, given the previous findings, it seems they have much in common socially as they are both members of the European Union and generally have similar device preferences.
That being said, there are some differences in both the larger and the smaller device analytics from our Mobile Overview Report (MOVR) findings. For example, at a macro level, France uses desktop devices considerably more than Croatia (11% more), who relies more on smartphones (11.2% more). However, they do have extremely similar usage in tablet devices, Feature Phones, and Smart TVs.
Top Smartphones by Usage in France and Croatia
On the more micro level of smartphone usage, you can see Croatia prefers the Apple iPhone 7 over the Apple iPhone 6S (0.7% more), yet France disagrees preferring the Apple iPhone 6S slightly more than the Apple iPhone 7 (0.1% more). This is interesting as one might assume incorrectly that France would prefer the more expensive Apple iPhone given their economic standing. However, considering that more French people use desktops, a more expensive purchase, the Croatian people are probably buying smartphones singularly, and may prefer smartphones over purchasing a laptop at this time.This trend can also be seen in the Samsung smartphone usage as the French use the Samsung Galaxy 7 more than the Samsung Galaxy S8, a newer phone. The opposite is true for Croatians. However, there are some outliers such as the less expensive smartphones on the list.
Top Tablets by Usage in France and Croatia
We will see some shifts from our last segment discussing smartphones as France tends to shift towards using the newer, more expensive tablets, while Croatia has some spikes in usage of less expensive tablet devices. For example, France’s top three tablets are the Apple iPad Air 2 (9.2%), the Samsung Galaxy Tab A 10.1 (8.5%), and the Apple iPad Air (8.0%). Whereas Croatia’s top three tablets are the Apple iPad Air (11.4%), the Apple iPad Air 2 (8.9%), and the Apple iPad 2017 (6.2%).