MOVR – Mobile Overview Report

The MOVR (Mobile Overview Report) provides timely data about device usage trends - focusing on smartphone, tablet and feature phone usage - drawn from a sample of our internal data sources averaging over 1 billion hits per month.

2016 Q3 MOVR Highlights


  • How is Apple’s  iPhone 7 and 7 Plus release doing? See our early growth trends.
  • Is the Samsung Galaxy Note 7 Recall working or are users still on them?
  • Advertisers can now use smartphone price as an indicator of willingness to pay.
  • We compare usage in Mexico to the United States.
  • Above is a recording of the MOVR 2016 Q3 webinar.

Download our Holiday 2016 MOVR

Download our Holiday E-Commerce Findings: Learn about the hottest mobile trends from this Black Friday and Cyber Monday.

We are now offering MOVR Visualization tools.  Once you register, you can see charts of weekly updates of the MOVR data. Set the date range, select among manufacturer, form factor, and device information, and display the chart you want.

Creative Commons cc-by-nc-sa

Overview Report and Key Findings: You are free to copy and redistribute as long as you follow the license terms under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Creative Commons cc-by-nc-sa

Source Data: ScientiaMobile encourages you to remix, transform, and build upon this data set as long as you follow the license terms under the Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

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