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How to Populate IAB OpenRTB Device Object

Oct 24th

If you are in advertising, you probably already know that digital ad revenue grew in the last year. According to the Interactive Advertising Bureau (IAB), it grew by 22% in 2016, to reach $75.2 billion. But what you might not know is that the shift to mobile and advertising’s influence on mobile buying trends go hand in hand.

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Detect the New iPhone on Your Website

Sep 5th

The new iPhone is here, and WURFL.js now detects it in the wild!

Apple released the new iPhone in September. Our researchers are already detecting the new iPhone among the more than 2 billion other user agents per month they analyze. If you use WURFL.js, then you will start to see the new iPhone and all other iPhone models. Sign up to get our new iPhone 8 detection here.

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Lessons Learned from Mobile World Congress 2017

Mar 7th

Effective Mobile Advertising More Important than Ever

A funny thing happened at Mobile World Congress 2017. It stopped being about handsets. Proof? The biggest buzz went to Nokia’s retro 3310.

It started, instead, to be about “getting the current [advertising] ecosystem working as effectively as possible.” The advertising community has stopped holding its breath for a mobile handset to arrive or relying on network providers to introduce new breakthrough technology.

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Top E-Commerce Lessons Learned from 2016

Jan 19th

In 2016, we have learned quite a bit about how mobile traffic uses their devices for online shopping and E-Commerce transactions. Using our MOVR data we have learned a number of valuable lessons for 2017.

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Add Automatic Device Detection and Image Resizing to CMS

Jul 11th

Many CMS platforms enable you to create content that can be effectively consumed regardless of the screen size of the requesting device. In this blog, you will learn about the many ways our products can benefit your user experiences in a content management system construct.

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