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How to Populate IAB OpenRTB Device Object
Oct 24th, 2017
If you are in advertising, you probably already know that digital ad revenue grew in the last year. According to the Interactive Advertising Bureau (IAB), it grew by 22% in 2016, to reach $75.2 billion. But what you might not know is that the shift to mobile and advertising’s influence on mobile buying trends go hand in hand.
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Detect the New iPhone on Your Website
Sep 5th, 2017
The new iPhone is here, and WURFL.js now detects it in the wild!
Apple released the new iPhone in September. Our researchers are already detecting the new iPhone among the more than 2 billion other user agents per month they analyze. If you use WURFL.js, then you will start to see the new iPhone and all other iPhone models. Sign up to get our new iPhone 8 detection here.
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Lessons Learned from Mobile World Congress 2017
Mar 7th, 2017
Effective Mobile Advertising More Important than Ever
A funny thing happened at Mobile World Congress 2017. It stopped being about handsets. Proof? The biggest buzz went to Nokia’s retro 3310.
It started, instead, to be about “getting the current [advertising] ecosystem working as effectively as possible.” The advertising community has stopped holding its breath for a mobile handset to arrive or relying on network providers to introduce new breakthrough technology.
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Top E-Commerce Lessons Learned from 2016
Jan 19th, 2017
In 2016, we have learned quite a bit about how mobile traffic uses their devices for online shopping and E-Commerce transactions. Using our MOVR data we have learned a number of valuable lessons for 2017.
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iPhone Model Detection in Google Analytics Infographic
Jan 18th, 2017
Learn how to add iPhone Model Detection to Google Analytics in 5 Steps
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Add Automatic Device Detection and Image Resizing to CMS
Jul 11th, 2016
Many CMS platforms enable you to create content that can be effectively consumed regardless of the screen size of the requesting device. In this blog, you will learn about the many ways our products can benefit your user experiences in a content management system construct.
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