In 2016, we have learned quite a bit about how mobile traffic uses their devices for online shopping and E-Commerce transactions. Using our data, we have learned a number of valuable lessons for 2017.
What They Mean for 2017
This data means that more attention must be paid to optimizing image payload. By doing so site speed improves and accurately detecting devices is a critical part of this. Improving load-time for the majority of their target audiences via device detection results in improvements in site speed. This translates into direct improvements in sales conversions at checkout.
For advertisers and publishers, it means knowing the data about target audiences. If advertisers want to target mobile users with a higher willingness to pay, they should target higher priced devices. What we saw from our data is that this is the most constantly engaged online shopping audience both before and after Black Friday. Conversely, the importance of mobile device detection was also seen. Knowing what model iPhone or iPad someone is using to view your ad would be helpful. Learn how to detect iPhone and iPad models.
Mobile Device Detection in Action
As we can see with our device detection data below, there is a strong correlation between higher priced devices and willingness to pay. There is also a connection between higher priced devices and ongoing engagement with E-Commerce sites. If you are interested in gaining these and other business insights regarding your website traffic from mobile devices, learn more about our WURFL InSight product here.