WURFL InSight Device Analytics


Analyze Your Mobile Web With WURFL InSight Device Analytics





Solving the Challenges of the Mobile Web

WURFL InSight provides device analytics about smartphones, tablets, and other devices visiting your website. With this mobile analytics tool integrated into your Extract, Transform, and Load (ETL) and Business Intelligence tools, you can analyze trends in your mobile web traffic, identify opportunities, and pinpoint problems that are impacting your mobile users. WURFL Insight now offers modules that integrate with Splunk, Tableau, Spark, Talend, Informatica PowerCenter, and IBM DataStage. After installing the module appropriate for your tools, you have access to pre-built dashboards or you can write custom, lookup searches and pivots. If you need more information about the device, its capabilities, OS, or the browser it is using, you can add more WURFL capabilities to suit your needs.

Marketing/Business Analysts, IT Operations Teams, and other Analysts across an organization will benefit from WURFL InSight. They can fine-tune their mobile Web strategy, improve their mobile users experience and interface, as well as gauging the success of advertising campaigns across specific devices, or answer a host of other business questions.

WURFL InSight Module Description Purchase
Device Analytics Flexible tool driven via Command Line Interface or GUI for transforming Web logs

Splunk App transforms Web logs and provides Splunk Dashboards that drill into dimensions of Device Intelligence

Tableau GUI that appends WURFL Device Intelligence to Web logs, ready for Tableau visualizations

Spark Integration for Apache Spark that transforms weblogs and appends WURFL capabilities

Informatica PowerCenter Integration into Informatica PowerCenter that transforms weblogs and appends WURFL capabilities

Talend Talend joblet that transforms weblogs and appends WURFL capabilities

IBM DataStage IBM DataStage container that transforms weblogs and appends WURFL capabilities

The WURFL InSight Solution

For over 10 years, ScientiaMobile’s WURFL solutions have set the standard for accurate device analytics. Now, business analysts can have this device intelligence integrated via modules that built to integrate WURFL device analytics into their Business Intelligence tools. They will receive:

  • Integration of WURFL mobile analytics tools with the transformation and/or dashboarding capabilities of BI tools
  • Receive weekly updates that ensures accurate device detection
  • Enhance Web logs, selecting from over 500 WURFL device capabilities

 

Adding Device Capabilities to Web Logs 

WURFL works by matching user agents found in web logs with WURFL’s extensive repository of devices. Because device, operating systems, and browsers are constantly updating, new user agents will appear in web logs every week. Therefore, you need a data service that constantly researches and maps these user agents. Every week, ScientiaMobile provides business analysts with updates.

In addition, WURFL InSight allows analysts to select from over 500 fields that describe and classify device capabilities. These capabilities describe critical features like screen dimension or media rendering capabilities. These also include useful virtual capabilities like “is_smartphone”, “is_robot”, and “is_touchscreen” that provide Boolean logic that can help characterize device traffic.

Easy Integration via WURFL InSight Mobile Analytics Tools

Licencsed WURFL InSight users can quickly install their modules and WURFL components from their ScientiaMobile account vault. The initial installation comes with a pre-built dashboard that supports analytics for device name, form factor, mobile device manufacturer, and OS. Additionally, you can write custom, lookup searches and pivots. If you need more information about the device, its capabilities, OS, or the browser it is using, you can add more WURFL capabilities to suit your needs.

Support

We actively moderate and respond to ScientiaMobile’s forum that reflects the knowledge base built over the last 10 years. In addition, licensed users of WURFL InSight receive access to a customer vault and support via our Enterprise Support Portal. Our support team responds quickly to ticketed problems.

Licensing Options

Commercial licenses are available based on the number of WURFL lookups and number of WURFL capabilities.