Leading Provider of Digital Advertising Solutions Adopts Commercial WURFL
Reston, Virginia / New York, New York
February 29, 2012
Mediamind, the leading independent provider of integrated digital advertising solutions, and ScientiaMobile, Inc., a US company offering the popular open-source WURFL framework for Mobile Device Detection commercially, announced today an agreement between the two organizations.
According to the agreement, MediaMind will become a commercial user of ScientiaMobile products and services, and will utilize the WURFL APIs and Device Description Repository to provide mobile-specific reporting and analytics solutions to its customers.
“MediaMind initially adopted the open-source WURFL framework as the most reliable solution to the issue of device fragmentation. ScientiaMobile offers MediaMind’s customers continued access to WURFL, the most extensive mobile device database available, but with a commercial approach to licensing and integration,” said Efi Cohen, VP Technology, MediaMind. Krishna Guda, ScientiaMobile CEO, stated: “The adoption of WURFL by MediaMind, including the API and enhanced services offered by ScientiaMobile, will enable the company to extend the functionality and the platform service levels offered to MediaMind customers.”
“The need for mobile-specific advertising tools and support of the ‘mobile channel’ has been growing at a rapid pace and the agreement with ScientiaMobile positions MediaMind at the forefront of mobile advertising,” said Gal Trifon, General Manager of MediaMind and Chief Digital Officer of DG. “This deal signifies MediaMind’s continued commitment to provide mobile-optimized multimedia advertising to our customers.”
WURFL, the Wireless Universal Resource FiLe, is a popular open-source framework to solve the so-called “Device Fragmentation” problem for mobile web developers and other stakeholders in the mobile ecosystem. WURFL has been and still is the de-facto standard Device Description Repository (DDR) adopted by mobile developers.
The Open-Source WURFL framework for Device Detection is available at http://wurfl.sourceforge.net.
MediaMind, a division of DG (NASDAQ:DGIT), is a leading global provider of digital advertising campaign management solutions. MediaMind provides media and creative agencies, advertisers and publishers with an integrated platform to manage campaigns across digital media channels and a variety of formats, including rich media, in-stream video, display and search. During 2010 MediaMind delivered campaigns for approximately 9,000 brand advertisers, servicing approximately 3,800 media and creative agencies across approximately 8,200 global web publishers in 64 countries.
MediaMind’s web site is located at: http://www.MediaMind.com/.
ScientiaMobile is co-founded by the original founders of WURFL and Tera-WURFL. ScientiaMobile products offer solutions to device fragmentation problems and device detection challenges.
For ScientiaMobile product offerings, licensing, support and details on upcoming products can visit http://www.scientiamobile.com for more information.
The company is headquartered in Reston, VA, USA.