Leading Italian provider of Digital Marketing Services Embraces Commercial WURFL
Herndon, Virginia / Milan, Italy
September 30, 2011
ContactLab S.r.L., a leading Italian provider of digital direct marketing services, and ScientiaMobile, Inc., a US company offering the popular open-source WURFL framework commercially, have today announced an agreement between the two organizations. According to the agreement, ContactLab will become a commercial adopter of ScientiaMobile’s device detection products and services, and rely on the WURFL APIs and Device Description Repository to provide mobile-specific reporting and analytics solutions to its customers. As part of the deal, ContactLab will also be able to offer mobile-optimised websites and landing pages to support customer marketing campaigns.
“The need for mobile-specific reporting and support of the ‘mobile channel’ has been growing at an overwhelming pace over the past few years. As usual, ContactLab intends to be the forerunner of all the new trends in the digital direct marketing industry and mobile is not different. To achieve our goal, we adopted WURFL some time ago, and reaffirmed the choice with ScientiaMobile when their commercial offering became available. Not only is WURFL the de-facto standard in device recognition, but its open approach makes it far easier to integrate than traditional commercially available DDRs” – said Davide Migliavacca, ContactLab’s CTO.
ContactLab, one of the main providers of email marketing services, has been the first vendor in its field to adopt commercially licensed and supported WURFL by reinstating its cooperation with ScientiaMobile.
“We certainly believe in FOSS software, but we also believe in the reliability of commercially supported software when it comes to integration with our platform.” – says Massimo Fubini,CEO at ContactLab – “For this reason, selecting ScientiaMobile was a natural choice”.
Krishna Guda, ScientiaMobile CEO, stated: “The adoption of WURFL by ContactLab, including the tools and commercial support that ScientiaMobile reserves for paying customers, will enable the company to extend the functionality and the platform service levels offered to ContactLab customers.”
WURFL, the Wireless Universal Resource FiLe, is a popular open-source framework to solve the so-called “Device Fragmentation” problem for mobile web developers and other stakeholders in the mobile ecosystem. WURFL has been and still is the de-facto standard Device Description Repository (DDR) adopted by mobile developers.
The Open-Source WURFL framework for Device Detection is available at http://wurfl.sourceforge.net.
ContactLab is a leading Italian provider of digital direct marketing services, with offices in Milan, Madrid, Paris, London and Munich. ContactLab focuses on email marketing services, with a multichannel (email, sms, fax) ASP platform developed in-house in 2001.
A team of over 100 experts manages the email marketing strategies of over 800 national and international clients: ContactLab broadcasts daily over 400 campaigns and 40 million emails.
ContactLab is both an ESP and an agency, thus offering across-the-board digital direct marketing services ranging from strategy to market intelligence and statistics, creative, production, broadcasting and programming.
ContactLab’s web site is located at: http://www.contactlab.com/.
ScientiaMobile is co-founded by the original founders of WURFL and Tera-WURFL. ScientiaMobile products offer solutions to device fragmentation problems and device detection challenges.
For ScientiaMobile product offerings, licensing, support and details on upcoming products can visit http://www.scientiamobile.com for more information.
The company is headquartered in Herndon, VA, USA.