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Average Age of Smartphone in Asia: 2017 Q4

Feb 18th, 2018

In Asia, we broke apart each country’s average age of smartphones for 2015 to 2017. Then, we explored the differences in ages based on the smartphone OS (Android or iOS). In the two separate graphs below, we show the findings. For a more detailed report covering additional continents and countries, please download our 2017 Q4 Mobile Overview Report (MOVR)

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Correctly Form User-Agents for Webview Apps

Nov 15th, 2017

Hybrid webview apps are a popular and cost efficient way to distribute online properties through app stores. A hybrid app is a native application with all the bells and whistles, but some part and sometimes even all functionality is developed using HTML, CSS ,and JavaScript and rendered by a webview component.

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Most Used Chipsets: Samsung and Apple Smartphones

Aug 1st, 2017

Samsung Chipsets

It’s no secret that Samsung uses both its own Exynos chipset as well as Qualcomm’s Snapdragon. Our most recent MOVR (Mobile Overview Report) 2017 Q2, found various versions of the Exynos chipsets account for 73%, whereas Snapdragon accounts for 24%.

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Galaxy S8 Adoption Trends: May 2017 Update

Jun 23rd, 2017

The Galaxy S8 launch has been exciting to watch and also interesting to compare to Apple’s recent launches. Our recent mobile data report, Mobile Overview Report (MOVR), found that the Apple iPhone 6S is the most used smartphone in the world and that the Samsung Galaxy S7 is the most used Samsung in the world in Q1 2017.

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53% of Mobile Site Visitors Abandon if it Takes More Than 3 Seconds to Load Page

Mar 27th, 2017

According to a recent Google study, more than half of mobile visitors will leave if the website takes longer than three seconds to load. And one in two mobile visitors expect their page to load in less than two seconds.

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Lessons Learned from Mobile World Congress 2017

Mar 7th, 2017

Effective Mobile Advertising More Important than Ever

A funny thing happened at Mobile World Congress 2017. It stopped being about handsets. Proof? The biggest buzz went to Nokia’s retro 3310.

It started, instead, to be about “getting the current [advertising] ecosystem working as effectively as possible.” The advertising community has stopped holding its breath for a mobile handset to arrive or relying on network providers to introduce new breakthrough technology.

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Top E-Commerce Lessons Learned from 2016

Jan 19th, 2017

In 2016, we have learned quite a bit about how mobile traffic uses their devices for online shopping and E-Commerce transactions. Using our MOVR data we have learned a number of valuable lessons for 2017.

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Adaptive Design vs. Responsive Web Design: RWD Pundits Come Full Circle

Jan 13th, 2017

Luca Passani, CTO @ScientiaMobile, January 2017

I had not blogged for some time, but listening to a conversation that involved Ethan Marcotte and Karen McGrane the other day inspired me to hit the company web log with a new post. The reason for this is because I heard something that I consider big. Very big.

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Secrets of Black Friday: Sneak Peek

Dec 19th, 2016

This Black Friday and Cyber Monday saw a different level of mobile E-Commerce traffic than last year. Most notably, the average mobile engagement on E-Commerce sites was higher overall as well as beginning Black Friday peak traffic a few days earlier.

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5 Cosas Principales que Debe Saber Sobre los Usuarios Móviles en México

Dec 6th, 2016

  1. Mayor uso de teléfonos inteligentes (Smartphones)

    En comparación con los Estados Unidos, México tiene un porcentaje más alto de usuarios de teléfonos inteligentes que los EE.UU en un dos por

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