Blog
Recent Posts
Getting Started with Rust and WURFL
Sep 20th, 2021
Rust has been on Stack Overflow most loved languages list for the last four years. Wow. What makes the Rust programming language so popular?
Read More
WURFL and Machine Learning
Mar 1st, 2021
Explore how to use WURFL device detection to discover new correlations in data, and ultimately leverage Machine Learning (ML) techniques to create regression models and classifiers. This allows organizations to make predictions about user behavior based on WURFL device detection data.
Read More
Apache NiFi Data Flow with WURFL Device Enrich Processor
Jan 28th, 2021
Add device detection to your Apache NiFi HTTP and User-Agent data flow using the WURFL Device Enrich Processor extension.
Read More
Google, Surrealism and the Privacy Budget
Jan 26th, 2021
Google, the company that knows virtually everything about each of us (in addition to Facebook), tracks our every move online, has us sign on to every Google service via all the devices we own, is telling us… they don’t like that other companies can identify users too, and that fingerprinting is BAD.
Wow. THAT’S SURREAL!
What Is The Release Date of Phones Visiting My Website?
Oct 1st, 2018
Knowing the age and release date of a device is valuable to advertisers and enhances audience analytics. The age of a user’s device visiting your website is a excellent indicator of whether that viewer is an early adopter.
Read More
The Importance of Knowing Physical Device Dimensions
Apr 24th, 2018
Some of our specific WURFL device detection capabilities identify physical elements of devices 
How to Populate IAB OpenRTB Device Object
Oct 24th, 2017
If you are in advertising, you probably already know that digital ad revenue grew in the last year. According to the Interactive Advertising Bureau (IAB), it grew by 22% in 2016, to reach $75.2 billion. But what you might not know is that the shift to mobile and advertising’s influence on mobile buying trends go hand in hand.
Read More
53% of Mobile Site Visitors Abandon if it Takes More Than 3 Seconds to Load Page
Mar 27th, 2017
According to a recent Google study, more than half of mobile visitors will leave if the website takes longer than three seconds to load. And one in two mobile visitors expect their page to load in less than two seconds.
Read More
