Mar 1st, 2021
Explore how to use WURFL device detection to discover new correlations in data, and ultimately leverage Machine Learning (ML) techniques to create regression models and classifiers. This allows organizations to make predictions about user behavior based on WURFL device detection data.Read More
Jan 28th, 2021
Add device detection to your Apache NiFi HTTP and User-Agent data flow using the WURFL Device Enrich Processor extension.Read More
Jan 26th, 2021
Google, the company that knows virtually everything about each of us (in addition to Facebook), tracks our every move online, has us sign on to every Google service via all the devices we own, is telling us… they don’t like that other companies can identify users too, and that fingerprinting is BAD.
Wow. THAT’S SURREAL!
Oct 1st, 2018
Knowing the age and release date of a device is valuable to advertisers and enhances audience analytics. The age of a user’s device visiting your website is a excellent indicator of whether that viewer is an early adopter.Read More
Apr 24th, 2018
Some of our specific WURFL device detection capabilities identify physical elements of devices (smartphones, tablets, etc.). With this information our customers can pinpoint and target ads to newer devices, or older devices, depending on their desired demographic.Read More
Oct 24th, 2017
If you are in advertising, you probably already know that digital ad revenue grew in the last year. According to the Interactive Advertising Bureau (IAB), it grew by 22% in 2016, to reach $75.2 billion. But what you might not know is that the shift to mobile and advertising’s influence on mobile buying trends go hand in hand.Read More
Mar 27th, 2017
According to a recent Google study, more than half of mobile visitors will leave if the website takes longer than three seconds to load. And one in two mobile visitors expect their page to load in less than two seconds.Read More
Mar 7th, 2017
Effective Mobile Advertising More Important than Ever
A funny thing happened at Mobile World Congress 2017. It stopped being about handsets. Proof? The biggest buzz went to Nokia’s retro 3310.
It started, instead, to be about “getting the current [advertising] ecosystem working as effectively as possible.” The advertising community has stopped holding its breath for a mobile handset to arrive or relying on network providers to introduce new breakthrough technology.Read More