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WURFL and Machine Learning

Mar 1st, 2021

Explore how to use WURFL device detection to discover new correlations in data, and ultimately leverage Machine Learning (ML) techniques to create regression models and classifiers. This allows organizations to make predictions about user behavior based on WURFL device detection data.

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Apache NiFi Data Flow with WURFL Device Enrich Processor

Jan 28th, 2021

Add device detection to your Apache NiFi HTTP and User-Agent data flow using the WURFL Device Enrich Processor extension.

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Google, Surrealism and the Privacy Budget

Jan 26th, 2021

Google, the company that knows virtually everything about each of us (in addition to Facebook), tracks our every move online, has us sign on to every Google service via all the devices we own, is telling us… they don’t like that other companies can identify users too, and that fingerprinting is BAD.
Wow. THAT’S SURREAL!

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What Is The Release Date of Phones Visiting My Website?

Oct 1st, 2018

Knowing the age and release date of a device is valuable to advertisers and enhances audience analytics. The age of a user’s device visiting your website is a excellent indicator of whether that viewer is an early adopter.

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The Importance of Knowing Physical Device Dimensions

Apr 24th, 2018

Some of our specific WURFL device detection capabilities identify physical elements of devices (smartphones, tablets, etc.). With this information our customers can pinpoint and target ads to newer devices, or older devices, depending on their desired demographic.

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How to Populate IAB OpenRTB Device Object

Oct 24th, 2017

If you are in advertising, you probably already know that digital ad revenue grew in the last year. According to the Interactive Advertising Bureau (IAB), it grew by 22% in 2016, to reach $75.2 billion. But what you might not know is that the shift to mobile and advertising’s influence on mobile buying trends go hand in hand.

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53% of Mobile Site Visitors Abandon if it Takes More Than 3 Seconds to Load Page

Mar 27th, 2017

According to a recent Google study, more than half of mobile visitors will leave if the website takes longer than three seconds to load. And one in two mobile visitors expect their page to load in less than two seconds.

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Lessons Learned from Mobile World Congress 2017

Mar 7th, 2017

Effective Mobile Advertising More Important than Ever

A funny thing happened at Mobile World Congress 2017. It stopped being about handsets. Proof? The biggest buzz went to Nokia’s retro 3310.

It started, instead, to be about “getting the current [advertising] ecosystem working as effectively as possible.” The advertising community has stopped holding its breath for a mobile handset to arrive or relying on network providers to introduce new breakthrough technology.

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Top E-Commerce Lessons Learned from 2016

Jan 19th, 2017

In 2016, we have learned quite a bit about how mobile traffic uses their devices for online shopping and E-Commerce transactions. Using our MOVR data we have learned a number of valuable lessons for 2017.

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