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North American Smartphone Price Trends (MSRP) by Country 2017 Q4

Feb 18th, 2018

In North America, we broke apart each country’s average smartphone price (Manufacturer’s Suggested Retail Price, or MSRP) for 2015 to 2017. Then, we noticed the most significant difference in the OS of smartphones (Android or iOS), so we decided to compare MSRP for these countries in two separate graphs below. For a more detailed report, please download our 2017 Q4 Mobile Overview Report (MOVR).

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Smartphone Price and Your Website: User Demographics

Apr 25th, 2017

Smartphone Price: Instant Economic Demographic

A website using WURFL device detection can instantly learn a user’s smartphone price. This info is one of the few economic indicators that a website can instantly discern about a customer.

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Using Smartphone Price in E-Commerce and Advertising

Nov 30th, 2016

WURFL is adding more features, accuracy, and speed to their WURFL device intelligence solutions. Currently, we have a new WURFL capability in beta that provides the price of the device at date of the of device release. This new capability is named “Release_MSRP” (Manufacturer’s Suggested Retail Price). We would like selected customers to engage in a beta trial and share their findings back with us.

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Where’s the Money? Target Your Ads Based on the Price of Viewer’s Smartphone

Nov 4th, 2016

When you advertise on the web, there’s not much you can instantly discern about your audience. With WURFL device intelligence, you can now pinpoint the price of the smartphone model your mobile viewers are using.

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