Posts with tag: 'Ad Tech'

Lessons Learned from Mobile World Congress 2017

Effective Mobile Advertising More Important than Ever A funny thing happened at Mobile World Congress 2017. It stopped being about handsets. Proof? The biggest buzz went to Nokia’s retro 3310. It started, instead, to be about “getting the current [advertising] ecosystem working as effectively as possible.” The advertising community has stopped holding its breath for a mobile handset to arrive or relying on network providers to introduce new breakthrough technology.

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Where’s the Money? Target Your Ads Based on the Price of Viewer’s Smartphone

Android Traffic by Price

When you advertise on the web, there’s not much you can instantly discern about your audience. With WURFL device intelligence, you can now pinpoint the price of the smartphone model your mobile viewers are using. How Mobile Marketing Tech Leaders Get Ahead Sophisticated brands and mobile advertisers can correlate the smartphone model to other demographic and technographic segmentation criteria, leading to better targeting and improved ROI. But what if you could instantly also know the price of their smartphone. For advertisers, using smartphone price as an indicator of willingness to pay is, well… priceless! We continue to add innovative new […]

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