For iPhone Users, Bigger is Better. Smaller is Not.
In the latest MOVR report, we looked at iPhone Screen size trends. We compared Apple’s new model releases, looking to see if there was a preference for size. Roughly, the iPhone SE is small (diagonal display size of 4”), iPhone 6S is medium (4.7”), and iPhone 6S Plus is large (5.5”).
Today, the “medium” 6S is much larger than its predecessor, the iPhone 5. We classify the iPhone 5’s 4” display as “small”.
The “medium” iPhone 6S is the leader in all countries, with over 15% of iPhone traffic in most countries.
The larger 6S Plus has gained over 5% share in the USA, Australia, Viet Nam. In most countries, it ranks ahead of the small iPhone SE by almost 2X.
While only released in March of 2016, the smaller iPhone SE does not appear to have significant share yet.