In our 2020 Q4 Mobile Overview Report (MOVR), we focused on specific growth between the launch of Apple iPhone 11 compared to the launch of the Apple iPhone 12. Below is our over-arching comparison. For more in depth and 1:1 smartphone correspondent graphs, please download our 2020 Q4 MOVR here.
- Apple iPhone 11 had the fastest continued adoption trend from launch to the end of 2020 Q4.
- Apple iPhone 12 had two different launch dates with the Apple iPhone 12 and 12 Pro launching together and the Apple iPhone 12 mini and Pro Max launching later.
- Of the Apple iPhone 12 launches, the Apple iPhone 12 Pro Max has the fastest adoption trend line, similar to that of the Apple iPhone 11.
- Apple iPhone 11 continues to be the top smartphone in the world with 4.39% on average across Q4 2020.