Posts with tag: 'physical device dimensions'

The Importance of Knowing Physical Device Dimensions

Some of our specific WURFL device detection capabilities identify physical elements of devices (smartphones, tablets, etc.). With this information our customers can pinpoint and target ads to newer devices, or older devices, depending on their desired demographic. Here’s an example, a customer is advertising luxury shoes, something the average person probably couldn’t afford on regular basis. So they take the physical attributes of the most recent and most expensive phones, like the Apple iPhone X, and only deliver ads to devices with these physical traits. This can increase advertising ROI, clicks, and engagement.

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