Generally speaking, the new launches of the Apple iPhone XS and XS Max performed slightly poorer than the Samsung Galaxy Note 9 launch. All three recent launches reached around 0.2% market share globally by the end of September, but the Apple iPhone XS Max reached 0.22%, 0.01% less than the Samsung Galaxy Note 9. This makes sense as the Samsung Galaxy Note 9 was shipped to customers about a month before the Apple iPhone XS and XS Max was (August 24, 2018 and September 21, 2018 respectively).
Apple iPhone 7 Still the World’s Most Popular Smartphone (and Apple iPhone)
Of all smartphones in the world, the Apple iPhone 7 is the most popular by usage. Out of the Apple iPhone sector, it also is the most popular with a significant buffer between it and the second place Apple iPhone 7 Plus (2.43%). The Apple iPhone XS and XS Max have a ways to go before disrupting its predecessors as it is currently in last place globally with a distance of 1.28% before the Apple iPhone XS Max is at the same level of global usage as the second to last place Apple iPhone, the Apple iPhone 6S Plus.
Apple iPhone Standings (September 2018)
- Apple iPhone 7, 5.70%
- Apple iPhone 7 Plus, 3.27%
- Apple iPhone 8 Plus, 3.16%
- Apple iPhone X, 2.99%
- Apple iPhone 8, 2.90%
- Apple iPhone 6S Plus, 1.50%
- Apple iPhone XS Max, 0.22%
- Apple iPhone XS, 0.17%
For more information on the most popular smartphone per continent, see our infographic or download our detailed Mobile Overview Report (MOVR).
We look forward to seeing how Apple’s iPhone XS and XS Max continue to perform in our next MOVR. Sign up for our MOVR email list to get the latest MOVR.
