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How to Populate IAB OpenRTB Device Object

Oct 24th, 2017

If you are in advertising, you probably already know that digital ad revenue grew in the last year. According to the Interactive Advertising Bureau (IAB), it grew by 22% in 2016, to reach $75.2 billion. But what you might not know is that the shift to mobile and advertising’s influence on mobile buying trends go hand in hand.

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Embracing Enterprise: WURFL is now a Certified Module for NGINX Plus

May 18th, 2017

At the beginning of my professional career I was a staunch supporter of Open Source. As a young engineer, I had no budget, I was not supposed to have a budget, and I had been trained by my years in college to do things without a budget. After all, why use money on projects when using time to hack things together was so much cheaper?

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Lessons Learned from Mobile World Congress 2017

Mar 7th, 2017

Effective Mobile Advertising More Important than Ever

A funny thing happened at Mobile World Congress 2017. It stopped being about handsets. Proof? The biggest buzz went to Nokia’s retro 3310.

It started, instead, to be about “getting the current [advertising] ecosystem working as effectively as possible.” The advertising community has stopped holding its breath for a mobile handset to arrive or relying on network providers to introduce new breakthrough technology.

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Add Automatic Device Detection and Image Resizing to CMS

Jul 11th, 2016

Many CMS platforms enable you to create content that can be effectively consumed regardless of the screen size of the requesting device. In this blog, you will learn about the many ways our products can benefit your user experiences in a content management system construct.

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