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Recent Posts

Improve Streaming Video Quality with Device Detection Analytics

Jun 3rd, 2022

Device detection provides a critical solution for streaming video platforms and their Quality of Service (QOS) analytics. WURFL device detection enriches QOS analytics with critical device capabilities that help pinpoint problems with streaming video.

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Update: How to Populate IAB’s OpenRTB Device Object

May 26th, 2022

Learn how to use WURFL device detection to populate or pull information from the device object found in IAB’s OpenRTB specification supporting real time bidding for advertising.

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What is a Smartphone?

May 26th, 2022

WURFL has updated its smartphone definition. The new definition makes changes in the minimum display resolution and operating system version.

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Using Structured User Agent from Real Time Bidding for Device Detection

May 25th, 2022

OpenRTB has started using a structured user agent (SUA), essentially passing User-Agent Client Hints parameters. WURFL can use structured user agents for device detection.

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WURFL is Ready for User-Agent Client Hints, Google

Feb 21st, 2022

The upcoming Q1 2022 release of WURFL API will automatically accept User-Agent Client-Hints, reconcile them with the User-Agent (UA) string, and continue to identify the same accurate device profile and capabilities that customers expect from WURFL.

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WURFL and Machine Learning

Mar 1st, 2021

Explore how to use WURFL device detection to discover new correlations in data, and ultimately leverage Machine Learning (ML) techniques to create regression models and classifiers. This allows organizations to make predictions about user behavior based on WURFL device detection data.

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WURFL Microservice Pyspark Device Detection Tutorial

Oct 27th, 2020

Learn how to combine Spark, Python, and WURFL to add device detection to your event stream or log analytics.

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How To Identify Connected TV and OTT Streaming Devices for Advertising

Aug 31st, 2020

Device detection helps Connected TV and OTT video advertising become more targeted and effective. Both Demand Side Platforms (DSP) and Supply Side Platforms (SSP) benefit from using WURFL device capabilities.

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How to Detect Foldable Phones

Aug 13th, 2020

Foldable phones are here. Learn how to use WURFL device detection to identify them. Both web user experience designers and advertisers will need to make sure they can identify foldable clamshell and booklet phones.

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Are Smartphones Ready for COVID-19 Tracing Apps?

May 21st, 2020

Smartphone tracing apps are tools to help control the spread of COVID-19. This report provides country-level detail on readiness for smartphone COVID-19 tracing apps.

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