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Lessons Learned from Mobile World Congress 2017

Mar 7th, 2017

Effective Mobile Advertising More Important than Ever

A funny thing happened at Mobile World Congress 2017. It stopped being about handsets. Proof? The biggest buzz went to Nokia’s retro 3310.

It started, instead, to be about “getting the current [advertising] ecosystem working as effectively as possible.” The advertising community has stopped holding its breath for a mobile handset to arrive or relying on network providers to introduce new breakthrough technology.

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How to Test Offline With WURFL.js

Jun 22nd, 2015

WURFL is a framework that provides device detection capabilities to web sites written in a variety of languages and platforms. WURFL is based on a server-side engine that is available both through a cloud service and as an on-premise configuration. WURFL.js is simply the JavaScript front-end that makes the backend engine available in HTML browser pages.

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