Sweden’s Mobile Phone History
Sweden has a long history with mobile phone technology. While the Swedish company Ericsson is no longer a major manufacturer in the smartphone handset industry, it does remain one of the leading providers on mobile network infrastructure. Ericsson will sell and install 5G networks to many mobile network operators around the world in the next few years.
Let’s look at the mobile device market in Sweden.
Sweden’s Top Smartphones vs. the USA
The most used smartphone in Sweden during 2019 Q2 was the Apple iPhone 7 at 10.82%. In fact, the Apple iPhone 7 was still the most used smartphone on a global basis, although its popularity is starting to wane. Compared to the USA, the most used smartphone during 2019 Q2 was the Apple iPhone 8 Plus at 8.03%.
Apple is the dominant smartphone manufacturer supplier in Sweden. In fact, the top 5 smartphones in Sweden are all Apple iPhones. Samsung is the only other manufacturer appearing in the top smartphone list. The Samsung Galaxy S8 is the most popular Android smartphone, with 4.32% of Swedish usage.
Subscribe to the Mobile Overview Report (MOVR). Learn more during our MOVR release webinar on August 13th. Listen in and get a chance to ask questions.
Price and Age of Smartphones in Sweden
Both Sweden and the USA prefer the features found in higher-priced phones. 75.43% of smartphones are priced at more than $700, compared to 78.26% in the USA.
The median price of a smartphone in Sweden is $849, compared to $899 in the USA.
Sweden does not have as many early adopters of new devices. Only 11.38% of smartphone usage comes from devices less than 1 year old, compared to 19.95% in the USA.
Likewise, Swedes do not replace their device as quickly as the USA. Still, the most common replacement cycle is 1-2 years, with 36% of users holding a smartphone of that age. The median age of a smartphone in Sweden is 26 months, compared to only 21 months in the USA.
Sweden’s Top Tablets
The Apple iPad Air 2 is the most popular tablet in Sweden with 20.51% of tablet usage. While the Apple iPad Air 2 is also the most popular tablet in the USA, it only has 13.33% of usage.
Apple holds 10 of the top 13 of the top tablets in Sweden.
Samsung has the most the sixth most popular tablet with the Samsung Galaxy Tab A 10.1 generating 4.52% of usage.