Press Releases

Enterprises Can Simplify Device Detection Deployment and Scaling with WURFL Microservice for Docker

Accurate Device Detection Now Available for Java, Golang, .NET (C#), PHP, and Node.js Through Docker Containers

RESTON, Va., Feb. 1, 2018 (GLOBE NEWSWIRE) — ScientiaMobile launches WURFL Microservice for Docker to support enterprises that deploy device detection services using Docker containers. These enterprises can easily integrate WURFL into their microservice architecture and seamlessly deploy to servers using Docker’s container framework.

“Docker has grown over 40 percent during the last year among firms that require scalable production environments. ScientiaMobile is rapidly growing its customer base among these types of organizations. We see a great opportunity in the industry, and particularly in the advertising and eCommerce sectors,” says Krishna Guda, Chief Executive Officer, ScientiaMobile.

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ScientiaMobile Launches WURFL Microservice on Amazon Web Services Marketplace

Enterprises and Government Organizations can now Easily Deploy and Scale Device Detection

RESTON, Va., Dec. 20, 2017 (GLOBE NEWSWIRE) — ScientiaMobile added a new product to the Amazon Web Services (AWS) Marketplace making it the first product on the marketplace to offer device detection. ScientiaMobile’s WURFL Microservice enables companies and public sector organizations to improve their web optimization, advertising, and analytics. WURFL Microservice delivers highly accurate device intelligence to enterprises embracing a microservice architecture. Not only is WURFL the most accurate solution in the industry (more than 99 percent accurate) with weekly updates, but it also has the most complete library with over 54,000 devices. WURFL delivers fast performance that effectively scales on multi-core EC2 processor servers.

“Many large organizations are looking to or adopting a microservice architecture. Embracing the new paradigm was the obvious route to follow for ScientiaMobile, so we followed it,” said Luca Passani, chief technology officer, ScientiaMobile. Adding, “WURFL Microservice provides a quickly-deployable device detection subsystem that allows other components in a microservice architecture to obtain device properties. While WURFL Microservice uses REST under the hood, customers will use their favorite programming languages and enjoy performances on par with our traditional in-memory APIs. We believe this to be the best of both worlds.”

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More than 500,000 Magento, Shopify, and Drupal E-Commerce Sites can now Reduce Their Image Payload up to 80 Percent

Improved ImageEngine Increases Ease-of-Use and Saves Money for E-Commerce Sites

RESTON, Va., Dec. 12, 2017 (GLOBE NEWSWIRE) — ScientiaMobile’s ImageEngine Content Delivery Network (CDN) service, which accelerates image-heavy webpages by up to 30 percent, is now available to more than 500,000 e-commerce companies who rely on Magento, Shopify, and Drupal to power their websites. With ImageEngine’s improved Smart Bytes pricing, e-commerce companies save money by paying for only their optimized image payload. New upgrades to ImageEngine’s optimization processes make these savings 46 percent more effective than what companies currently receive from CDNs and asset management providers.

“This innovation for ImageEngine makes it easier to use for e-commerce sites who rely heavily on Magento, Shopify, and Drupal. We have made it simple for platform managers to accelerate their images for increased sales and conversions on mobile, tablet, and desktop,” said Jon Arne Sæterås, the vice president of product innovation. Adding, “We have also improved image compression and file format selection to reduce payload by an additional 5-15 percent compared to the previous version of ImageEngine. This means images are accelerated even faster than before.”

Why this Matters to E-Commerce
Google study found that 53 percent of visitors will abandon a site if a page takes more than three seconds to load. And mobile sites that load in five seconds or less earn up to two times more mobile ad revenue than those sites that load at the average site loading time. User experience and mobile speeds translate directly to improved e-commerce conversions and therefore revenue.

ImageEngine is available for a 30-day trial to Shopify, Magento, and Drupal users. And users can quickly test their current site to see the impact that image acceleration has.

About ScientiaMobile
ScientiaMobile provides ImageEngine, the world’s most advanced device-aware, image-resizing CDN. It resizes images for mobile devices and delivers them fast. It improves customer experiences and performance by reducing payload. ScientiaMobile also offers WURFL, a constantly-updated repository that catalogues thousands of devices and their capabilities with 99 percent accuracy and is available in several API languages. Its customers include Google and Facebook.

Related Content
4 Steps to Adding Image Compression to Magento 
4 Steps to Accelerate Image Delivery with Shopify
5 Steps to Drupal Image Optimization with ImageEngine

Contact Information:
Bethany Libus, MBA
Marketing Analyst
bethany@scientiamobile.com
Direct: 703-310-6650 Ext. 118
ScientiaMobile HQ
11180 Sunrise Valley Drive
Suite 220
Reston, VA 20191

ScientiaMobile Study Shows Apple iPhone 6S Still World’s Most Used Smartphone in Q3 2017

Retains Top Standing Since Q1 2017

RESTON, Va., Nov. 09, 2017 (GLOBE NEWSWIRE) — ScientiaMobile releases new global study of mobile data usage called the Mobile Overview Report (MOVR) finding that after three quarters and many recent smartphone launches, the Apple iPhone 6S remains the most used smartphone in the world.

According to ScientiaMobile, 7.53% of the world’s smartphone usage is made up of Apple iPhone 6S, more than any other smartphone. ScientiaMobile’s MOVR finds that the Apple iPhone 6S is also the most used smartphone in almost every continent except for South America and Africa, which had the Samsung Galaxy J5 and Apple iPhone 6 as the most used, respectively. The most significant share of usage is found to be in Oceania (13%) and North America (10%).  For more details, please visit ScientiaMobile’s MOVR Infographic.

Apple iPhone 8 vs. Samsung Galaxy S8 Launches
ScientiaMobile compared usage during the first 39 days after the launch of the flagship smartphones of Apple and Samsung. The Apple iPhone 8 and 8 Plus had a slightly faster penetration than the Samsung Galaxy 8 and 8+. At the end of October 2017, the Apple iPhone 8 Plus had 0.64% market share and the Apple iPhone 8 had 0.42% share of global smartphone usage. In contrast, the first 39 days of the Samsung launches proved less successful, with the Samsung Galaxy S8 generating 0.40% and the Samsung Galaxy S8+ holding 0.38% of global smartphone usage.

ScientiaMobile’s data suggests that the Apple iPhone 8 versions appear on track to outpace the Samsung Galaxy S8 versions in the long run. Even though the Samsung smartphones started selling in April 2017, their market share by end of October 2017 (6 months) was similar to the newly launched Apple smartphones that had been out for only 39 days.

A photo accompanying this announcement is available at http://www.globenewswire.com/NewsRoom/AttachmentNg/cdef2866-71b1-4730-9cb0-86a9fc112ac8

iPhone 8 Launch, Most Used iPhone Models
ScientiaMobile compared usage data for all Apple iPhone models over the last quarter. The Apple iPhone 8 and 8 Plus started to arrive in the market in late September 2017. The Apple iPhone 6S continues to be the most popular smartphone in the world, with 7.53% of all smartphone usage. The Apple iPhone 7 is the second most used (7.19%).

A photo accompanying this announcement is available at http://www.globenewswire.com/NewsRoom/AttachmentNg/8b5bc568-88f9-4ebe-b7b4-693baee90519

About ScientiaMobile
ScientiaMobile provides ImageEngine, the world’s most advanced device-aware image-resizing CDN. It resizes images for mobile devices and delivers them fast. It improves customer experiences and performance by reducing payload. ScientiaMobile also sells WURFL, a constantly-updated repository that catalogues thousands of devices and their capabilities with 99% accuracy and is available in many API languages. Its customers include Google and Facebook.

Contact Information:
Bethany Libus
bethany@scientiamobile.com
Direct: 703-310-6650 Ext. 118
ScientiaMobile HQ
11180 Sunrise Valley Drive
Suite 220
Reston, VA 20191

Fifty “Rising Star” Tech Companies Selected to Shine at 10th Annual Venture Atlanta

With over $2 billion in funding awarded to date, Venture Atlanta continues to be the Southeast’s leading tech investor showcase and networking event

September 14, 2017 09:18 AM Eastern Daylight Time

ATLANTA–(BUSINESS WIRE)–Venture Atlanta, the South’s premier technology innovation and investor conference, announced today the 51 companies selected to present and showcase their wares at its 10th annual event to be held October 11-12 at the College Football Hall of Fame in Atlanta. Through the years, Venture Atlanta has earned a reputation for consistently identifying tomorrow’s cutting-edge technologies while helping to launch over 380 companies and secure over $2 billion in funding. This year’s event, expected to bring close to 150 funds from across the country and a sold out crowd of over 900, will also feature Mark Cuban and Ernie Garcia, the CEO of Carvana, as keynote speakers and will include the strongest and largest roster yet of early and venture-stage companies—showcasing the depth, breadth and opportunity within the region’s technology community.

Venture Atlanta is pleased to announce its 2017 presenting companies! Plus 16 additional showcase companies.

 

“After a record number of entries this year, including companies from all over our region as well as from Washington, D.C., Florida and Virginia, we could not be more pleased with this new crop of promising technology companies,” said Christopher Maxwell, partner at Morris, Manning & Martin, a 10-year event sponsor. Maxwell is also the Venture Atlanta 2017 company selection chair. “We’re eager to work with these companies to connect them with the capital, people and resources they need to accelerate their innovation and growth.”

Since its inception, Venture Atlanta has served as a launch pad for many of today’s successful technology companies, including Acculynk (acquired by First Data), ClearLeap (acquired by IBM), CloudSherpas (acquired by Accenture), Joulex (acquired by Cisco), Kabbage, Razor Insights (acquired by Athena Health), Roadie, Rubicon, SalesLoft and Silverpop (acquired by IBM).

The following 35 companies have been chosen to present onstage at Venture Atlanta 2017:

  • Aces Health
  • Brytecore
  • Deposco
  • EVŌ
  • Fattmerchant
  • FIXD
  • FSLogix
  • Global Safety Management
  • GoProcure
  • Gozio Health
  • Illuma Care Connections
  • ImagineAir
  • Intradiem
  • Izenda
  • Lillii RNB
  • LiveSource
  • MacStadium
  • MMJ Labs Pain Relief
  • Orderly
  • Patientory
  • Predikto
  • Preparis
  • Raw Shorts
  • Saige
  • ScientiaMobile
  • Sideqik
  • Sudu Logistics
  • Surefire Local
  • ThingTech
  • Trust Stamp
  • UnBrokerage
  • VITAL4DATA
  • Vizzia Technologies
  • Volantio
  • Zenedge

 

Startup Showcase

In addition to companies presenting onstage, Venture Atlanta will also for the first time include a Startup Showcase featuring 16 companies that represent the most exciting emerging technologies in the Southeast. These innovators will be highlighted with special tables at the conference to provide sneak peeks into their plans and products. The companies include:

  • ATOMIZED
  • Better Walk (BW Health)
  • brrrº
  • Carbice Corporation
  • CloudFish
  • DecisionIQ
  • Gauge Insights
  • Grubbly Farms
  • LaaSer Critical Communications
  • MoQuality
  • OBMedical Company
  • Safely
  • SingleOps
  • Stackfolio
  • StaffWRX
  • Zywie

“We’re thrilled to be the inaugural sponsor of the Venture Atlanta Startup Showcase designed to help the Southeast’s thriving technology ecosystem embrace and share big ideas for the next decade,” said Jason Ferguson, district manager of Insperity. “We’ve carefully chosen 16 exciting companies to watch, and Venture Atlanta provides the perfect gathering for them to network and build connections that will be invaluable to fueling their future growth.”

Venture Atlanta 2017 Sponsors

Venture Atlanta 2017 would not be possible without its dedicated sponsors, including Premier Partner TechSquare Labs and headline sponsors Cherry Bekaert, Cox Enterprises and DLA Piper. For a full list of the more than 75 sponsoring companies, visit the Venture Atlanta Sponsor page.

Venture Atlanta 2017 is anticipated to be another sold-out event. To register, view the conference schedule or access more information, visit www.ventureatlanta.org/conference.

About Venture Atlanta

Venture Atlanta, Georgia’s technology innovation event, is where the region’s most promising tech companies meet the country’s top-tier investors. As the South’s largest investor showcase helping launch more than 380 companies and raise over $2 billion in funding to date, Venture Atlanta connects local entrepreneurs with local and national venture capitalists, bankers, angel investors and others in the technology ecosystem who can help them raise the capital they need to grow their businesses. The annual nonprofit event is a collaboration of three leading Georgia business organizations: Atlanta CEO Council, Metro Atlanta Chamber and the Technology Association of Georgia (TAG). For more information, visit www.ventureatlanta.org.

Contacts

Venture Atlanta
Allyson Eman, 770-298-4202
Executive Director
aeman@ventureatlanta.org
or
Carabiner Communications
Michele Cramer, 404-246-2567
mcramer@carabinercomms.com

Leading E-Commerce Marketplace Accelerates Mobile Web Images by More Than 60% with ImageEngine

Voonik’s Fashion Sites Deploy ScientiaMobile’s Image Optimization Solutions on the nuu:bit Content Delivery Network for Faster Page Loads, Improved Mobile Conversions

voonik accelerates mobile web images by 60%

RESTON, Va. and BENGALURU, India, June 12, 2017 /PRNewswire/ — ScientiaMobile announced today, an agreement with global online fashion marketplace, Voonik, India’s fastest growing fashion company. Voonik will deploy ImageEngine, ScientiaMobile’s smart, image-optimization solution on the nuu:bit global content delivery network (CDN) and edge platform. Image Engine combines its instant mobile device detection, image resizing, with intelligent caching and edge processing on the nuu:bit platform. The result is faster page loading on mobile devices, more sales and conversions, and lower overall operating cost.

Navaneetha Krishnan, CTO and Co-founder of Voonik, states, “90% of our users browse through mobile devices. They want to see high quality product images that load fast and easy, before they make a purchase decision. We needed an enterprise-grade image-resizing CDN to improve customer experience. After evaluating leading CDNs, we found ImageEngine on the nuu:bit edge platform to be the best choice. It has already improved customer browsing experience, reduced our image payload by more than 60%, and has created other efficiencies.”

Mobile online shopping is projected to reach 45% of all e-commerce by 2020. However, 75% of shoppers will abandon a site if it does not load within 5 seconds. ImageEngine CDN addresses this problem by providing:

  • Faster Page Loading, Higher Conversions: Accelerate website and decrease payload by more than 60%.
  • CDN Savings: Pay only for optimized, resized image bandwidth.
  • Proactive Device Detection: Accurately identify mobile devices without using slow, inaccurate javascript.
  • Automatic Image Resizing: Automatically resize and cache your images at the edge, reducing traffic to origin for faster delivery and additional cost savings.
  • Simple Deployment: Easy integration with leading e-commerce platforms.
  • Workflow Streamlining: Use a single master image that is automatically right-sized for multiple devices, web pages, and apps.

“We are thrilled to have Voonik as a customer. E-commerce companies are rapidly adopting smart image CDNs because of the value they deliver. Image optimization delivers the biggest improvement in customer experience while saving bandwidth costs,” says ScientiaMobile CEO Krishna Guda.

“We’re excited about our partnership with ScientiaMobile as the consumer’s mobile online shopping experience is more critical than ever,” said Sam Farraj, CEO of nuu:bit, Inc. “Retailers like Voonik can use our global network’s edge platform, security services, and real-time analytics to improve operations and increase mobile conversions.”

ImageEngine is now available for a 30-day trial to e-commerce and other websites. For more information about the nuu:bit smart CDN custom edge solutions, go to www.nuubit.com.

About Voonik

Voonik is India’s largest and fastest growing fashion marketplace. Voonik is the leader in the unbranded fashion category with an annual GMV rate of over 120 Million USD. It has over 27 Million registered users, with 20 Million app downloads. Voonik has built best-in-class personalization technology that made it the most engaging ecommerce app in India. On the supply side, it has over 20 Lakh products from more than 25,000 sellers. Voonik has a highly scalable ‘lean’ marketplace business model where it operates without inventory and fulfilment centres.

About ScientiaMobile:
ScientiaMobile provides ImageEngine, the world’s most advanced device-aware image-resizing CDN. It resizes images for mobile devices and delivers them fast. It improves customer experiences and performance by reducing payload. ScientiaMobile also sells WURFL, a constantly-updated repository that catalogues thousands of devices and their capabilities with 99% accuracy and is available in several API languages. Its customers include Google and Facebook.

Contact Information:
Bethany Libus
bethany@scientiamobile.com
Direct: 703-310-6650 Ext. 118
ScientiaMobile HQ
11180 Sunrise Valley Drive
Suite 220
Reston, VA 20191

Faster Device Detection for Ad Networks with WURFL C#, .NET Users

ScientiaMobile Accelerates Device Detection with a Compiled C# Version of its Highly-Accurate API Solution

June 7, 2017 / Reston, Va./ – ScientiaMobile has released a C# module for its high-performance WURFL InFuze device detection solution. Advertising, e-commerce, and other heavy-traffic websites using .NET or C# applications to process millions of transactions daily will benefit from WURFL InFuze’s industry-leading speed and accuracy.

“We have always supported .NET customers, but some high-speed industries, like programmatic advertising exchanges, require faster speeds. With WURFL InFuze, we have increased our device detection speeds to surpass their needs. Now, C# apps will perform roughly three times faster,” said Steve Kamerman, COO of ScientiaMobile.

WURFL InFuze provides unparalleled device detection of more than 53,000 device profiles including smartphones, tablets, laptops, smart TVs, and game consoles. ScientiaMobile achieves high accuracy by searching the internet and cataloging new devices. Every week, the WURFL API automatically downloads the most recent device file and reloads the WURFL engine with no interruptions to processing for InFuze customers.

Many large enterprise customers use WURFL InFuze in their global, high-volume detection operations. ScientiaMobile offers a 30-day trial for customers with interest in WURFL InFuze for C#.

Enterprise customers can select WURFL device “capabilities” to build into their application’s logic. These include device model, manufacturer, form factor, operating system version, screen resolution, viewport dimensions, and bot detection. WURFL capabilities also include Manufacturer’s Suggested Retail Price (MSRP) and release date that give insight to a user’s economic ability to purchase and where they are in a smartphone purchase lifecycle. Enterprise customers also receive highly-responsive ticketed support.

ScientiaMobile’s customers, including Google and Facebook, use WURFL device intelligence solutions to deliver great web experiences, faster image downloads, and improve sales conversions from mobile customers. ScientiaMobile leads the industry in terms of accuracy, speed, and innovation. ScientiaMobile’s suite of device intelligence products (WURFL OnSite, WURFL InFuze, WURFL.js, ImageEngine and WURFL InSight) helps Fortune 500 enterprises effectively design and analyze web experiences for an ever-growing range of smartphones, tablets, smart TVs, IOT devices, and game consoles.
Press Contact:

Bethany Libus
bethany@scientiamobile.com
Direct: 703-310-6650 Ext. 118
ScientiaMobile HQ
11180 Sunrise Valley Drive
Suite 220
Reston, VA 20191

 

ScientiaMobile Announces Partnership with nuu:bit, Inc. to Offer Mobile and Image Optimization

ScientiaMobile Announces Partnership with nuu:bit, Inc. to Offer Mobile and Image Optimization Solutions to $669 Billion Mobile E-Commerce Industry

ImageEngine™ to be Powered by the nuu:bit Platform to Optimize and Deliver Images at the Edge as Its First Joint Solution


June 02, 2017 08:00 AM Eastern Daylight Time
SAN JOSE, Calif. & RESTON, Va.–(BUSINESS WIRE)– ScientiaMobile, a leader in mobile device intelligence and image optimization, has announced a partnership with nuu:bit, Inc., a digital content and revenue acceleration company. The companies will offer ImageEngine™, the most advanced, device-aware, image resizing technology at the edge of the nuu:bit network, as its first joint solution.
By 2018, global mobile e-commerce is projected to reach $669 billion. However, 53% of visitors will abandon a site if a page takes more than 3 seconds to load. Improving page loading time by 1 second can have a 20% improvement on mobile conversions. Optimizing the image payload of e-commerce sites is the single largest way to improve page loading and conversion performance.

ImageEngine™ instantly recognizes mobile devices, automatically resizes a master image, and caches them so it always delivers the right-sized image to the right device. Distributing these capabilities to the edge of the nuu:bit network pushes the images and the image processing logic closer to end users for consistently faster page loads, improved sales and conversions, and overall cost savings. ImageEngine™ also simplifies the image publishing workflow and easily integrates with the leading e-commerce platforms.

“The sheer volume of requests for digital images is exploding,” said Krishna Guda, CEO of ScientiaMobile. “With ImageEngine, we created a solution that is unique in the image acceleration industry. However, the traditional content delivery network model couldn’t put our device-aware resizing logic close enough to the network’s edge. By deploying on the nuu:bit edge platform, we immediately saw huge improvements in user experience and mobile conversions.”

“Most of today’s content delivery challenges are local,” said Sam Farraj, CEO of nuu:bit, Inc. “Where content still gets choked up is within the local last mile of the end user. The ability for us to distribute our smart CDN capabilities and run ScientiaMobile’s mobile device detection and image optimization logic at our edge means that we can instantly and intelligently serve up and process image requests locally, essentially eliminating the mobile last mile latency for image delivery and page loads, anywhere around the globe.”

ABOUT NUU:BIT, INC.

nuu:bit, Inc. is a digital content and revenue acceleration company helping businesses meet the data requirements of the future. The nuu:bit platform brings together its smart, next-gen CDN, open source approach to edge computing, security services, and business intelligence & insights to offer a holistic solution for businesses competing in the digital economy.

ABOUT SCIENTIAMOBILE

ScientiaMobile provides ImageEngine, the world’s most advanced device-aware image-resizing solution. It resizes images for mobile devices and delivers them fast. It improves customer experiences and performance by reducing payload. ScientiaMobile also markets WURFL, a constantly-updated repository that catalogues thousands of devices and their capabilities with 99% accuracy and is available in several API languages. Its customers include Google, Facebook and many Fortune 500 companies.

Contacts

ScientiaMobile
Bethany Libus, 703-310-6650 ext. 118
bethany@scientiamobile.com
www.scientiamobile.com
Twitter: @scientiamobile

or

nuu:bit, Inc.
Tae Crotty, 650-761-1353
tae@nuubit.com
www.nuubit.com
Twitter: @nuubit

ScientiaMobile’s WURFL Device Detection for Enterprise Customers Now Available as an NGINX Plus Certified Module

Device Detection Trusted by Thousands of Websites is Certified to Work with NGINX Plus Servers

May 18 – Reston, Va. ScientiaMobile’s WURFL InFuze has passed NGINX’s requirements and earned recognition as an NGINX Plus certified module for their enterprise-ready NGINX Plus application delivery platform. NGINX customers can easily install the certified WURFL module in NGINX Plus deployments to implement device-aware load balancing in their server, optimizing for mobile in downstream applications.

WURFL detects web browsing and instantly delivers 99% accurate mobile device capabilities such as OS, browser, screen size, smartphone price and 500 other capabilities to NGINX Plus. Enterprises can use device detection to drive:

      • Mobile Optimization: Real-time adaptation of page layout, content, and navigation for a superior user experience.
      • Advertising: Targeting, optimization, and analysis of advertisements based on smartphone, tablet, or feature phone information.
      • Analytics: Collection of device intelligence for new dimensions of web usage analytics.

“ScientiaMobile has always recognized NGINX as a leading platform adopted by many heavy-duty sites around the globe. We have supported Open Source NGINX for a long time. Aligning WURFL with NGINX Plus and its Enterprise dimension has been long overdue. We’re thrilled that it has finally happened.” says Luca Passani, CTO of ScientiaMobile.

“WURFL is deployed with NGINX to provide advanced features for device detection, enabling mobile optimization, ad tech, and analytics.” says Paul Oh, Head of Business Development at NGINX. “We’re excited to have ScientiaMobile make these features available to NGINX Plus customers as a certified module.”

Enterprises can start a 30-day trial or purchase WURFL InFuze for NGINX Plus here. Users can optionally schedule automatic updates to the Device Description Repository at intervals that best suit their business needs. These updates will ensure high-accuracy device detection.

ScientiaMobile’s customers; including Google, Facebook, and Amazon; use our device intelligence solutions to deliver great web experiences, faster image downloads, and improve sales conversions from mobile customers. ScientiaMobile leads the industry in terms of accuracy, speed, and innovation. Our suite of device intelligence products (WURFL OnSite, WURFL InFuze, WURFL.js, ImageEngine and WURFL InSight) helps Fortune 500 enterprises effectively design and analyze web experiences for an ever-growing range of smartphones, tablets, smart TVs, IOT devices, and game consoles.

Press Contact:
Bethany Libus
bethany@scientiamobile.com
Direct: 703-310-6650 Ext. 118
ScientiaMobile HQ
11180 Sunrise Valley Drive
Suite 220
Reston, VA 20191

Apple’s iPhone 8 Will Need to Displace iPhone 6S To Become Most Used Smartphone in the World

Despite Apple iPhone 7 Launch

RESTON, Va., May 10, 2017 — ScientiaMobile released their Mobile Overview Report (MOVR) last week, in which it found that the iPhone 6S was the most used smartphone model in the world. This is despite the Apple iPhone 7 launch in September 2016, eight months ago.

According to the Q1 2017 MOVR, the Apple iPhone 6S became the most used in February 2017 and is now at almost 8% of all global smartphone browsing. In comparison, the iPhone 6 peaked in popularity a year earlier, February 2016, at 14.6%, 488 days after launch. Today, the iPhone 6S usage continues to grow despite the iPhone 7 launch. The iPhone 7 user-base is still on an upward trajectory, ending March at 3.6%, earning third place among iPhones. Given the size of the iPhone 6 user-base, the upgrade potential for the iPhone 7 and 8 is significant if Apple can retain customers.

Apple iPhone launch history indicates that the Apple iPhone 6S is the most used Apple smartphone.
Apple iPhone launch history indicates that the Apple iPhone 6S is the most used Apple smartphone.

This launch trend history is helpful to e-commerce and advertising websites, who rely on mobile optimization to display their products and services accurately and within seconds to customers across all devices. ScientiaMobile offers its WURFL device detection for mobile optimization, image optimization, and device analytics solutions for 99% accurate device detection for companies like Facebook and Google.

In addition to the iPhone device trends, this quarter’s MOVR looks at:

ScientiaMobile also offers premium mobile reporting for investment, consulting, telecommunications, and other industries interested in in-depth analysis for their client or research needs. For a customized report, please contact sales.

Press Contact:
Bethany Libus
bethany@scientiamobile.com
Direct: 703-310-6650 Ext. 118
ScientiaMobile HQ
11180 Sunrise Valley Drive
Suite 220
Reston, VA 20191

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