You are a data Cuisinart – slicing and dicing and analyzing all day long. You have laid your hands on weblogs and you would love to figure out a whole bunch of questions related to mobile. Like, how many android tablets are using your web site? How many non-smartphones? What is the breakdown of Android vs. iOS vs Windows Phone OS vs other? What are the most popular mobile devices by brand and model? How big are the screens?
Getting your hand on that data is easy. Unfortunately, installing the WURFL API requires getting the IT staff involved. They say, “Sure, no problem. We will install the mobile device detection on a server, integrate the API and spit out data into a new data file. Give us a month…” [Head slams on desk]
ScientiaMobile decided to give you a shortcut with the WURFL InSight data service. You can download the WURFL files that have up to 500 device capabilities from your personal customer vault. With your ninja-like BI skills, you can join them with your weblogs using the SQL tools you have mastered over the years. No need for help from those slackers at the IT department. Needless to say: you love every second of it. Way to go, Analyst!I ran an experiment with the WURFL InSight and joined the tables with the weblogs of a site I run. In less than 30 minutes, I had great intelligence about how frequently mobile devices were using the web site and what types of tablets and smartphones they use. Simple and easy.
I’m Ken Jones and I approve this message.
December 4, 2013 By Kenneth Jones