Israel’s smartphone usage follows several larger global trends. For example, the Samsung Galaxy S5 is the country’s most popular phone, with 7% of smartphone usage. The S5 is rather old in smartphone terms. This age points to larger issues with Samsung’s recent launch of the S8. The S7 and S7 Edge (both at 5%) are growing and are the next most popular Android devices.
The iPhone 6 is the most popular iPhone at 5%. LG’s G3 (4.5%) and G4 (3.6%) smartphones have a significantly larger market share than in the United States.
For more information on the Israeli market, sign up for MOVR and download our 2017 Q1 report.