Leader in Device Detection Publishes Detailed Report on Mobile Devices, OS Versions, Screen Resolution, and Usage Patterns
Today, ScientiaMobile has launched its MOVR (the Mobile Overview Report – available here) to provide mobile web developers and other mobile stakeholders with critical statistics about the state of the mobile Web and the mobile device market across the globe. Building on its expertise with WURFL, the industry’s leading device detection solution, ScientiaMobile will publish MOVR and a corresponding open data set on a quarterly basis to outline important trends about mobile device usage and their capabilities.
Key findings include:
- In Western countries, smartphones generate 65% of mobile device Web usage, but tablets have grown to 33% of traffic.
- Apple has a strong share by of smartphone usage in Western Countries, with 39%. Conversely, in Asia, Android manufacturers like Samsung, and to a lesser extent HTC, LG, Sony and Motorola cumulatively generate 87% of traffic.
- Apple’s iPhone 5, 5s, 4s, and 4 hold 4 of the top 10 smartphone models among Western Countries.
- Larger-dimension smartphones like several Samsung Note models are among the most popular in Asia.
- Feature phones represent a long tail of 2% of the overall Western traffic, with much regional variation by phone model and browser.
- Apple dominates Western tablet usage with 73% of traffic, driven by multiple iPad models running primarily the iOS 7.1 operating system.
- Android’s operating system usage is fragmented across five release versions (4.0 – 4.4). Release 4.4 is the most popular at 28%.
- Apple’s models drive the most popular Western screen resolutions for smartphones (640 x 1136) and tablets (2048 x 1536).
- Smaller 7 and 8 inch tablets generate substantial browsing traffic, especially in Asia where the 1024 x 600 resolution screen is the second most popular size, generating 27% of Asian tablet traffic.
- Peak-hour usage for both tablets and smartphones occurs at 9 PM in Western Countries, with a particularly high peak for tablets. This indicates strong leisure usage of mobile devices.