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Apple iPhone 8 Launch vs. Samsung Galaxy S8

Nov 6th, 2017

Comparing the first 39 days after the launch of the flagship smartphones of Apple and Samsung, iPhone 8 and 8 Plus have a slightly faster penetration rate vs. Samsung 8 and 8+. After 39 days, the iPhone 8 Plus had 0.64% and the iPhone 8 had 0.42% of global smartphone usage. Compare this to the first 39 days of the Samsung launch, with the S8 generating 0.40% and the S8+ holding 0.38% of smartphone usage.

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Most Used Chipsets: Samsung and Apple Smartphones

Aug 1st, 2017

Samsung Chipsets

It’s no secret that Samsung uses both its own Exynos chipset as well as Qualcomm’s Snapdragon. Our most recent MOVR (Mobile Overview Report) 2017 Q2, found various versions of the Exynos chipsets account for 73%, whereas Snapdragon accounts for 24%.

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Galaxy S8 Adoption Trends: May 2017 Update

Jun 23rd, 2017

The Galaxy S8 launch has been exciting to watch and also interesting to compare to Apple’s recent launches. Our recent mobile data report, Mobile Overview Report (MOVR), found that the Apple iPhone 6S is the most used smartphone in the world and that the Samsung Galaxy S7 is the most used Samsung in the world in Q1 2017.

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5 Cosas Principales que Debe Saber Sobre los Usuarios Móviles en México

Dec 6th, 2016

  1. Mayor uso de teléfonos inteligentes (Smartphones)

    En comparación con los Estados Unidos, México tiene un porcentaje más alto de usuarios de teléfonos inteligentes que los EE.UU en un dos por

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Top 5 Things to Know about Mexico’s Mobile Users

Nov 8th, 2016

1. Higher Smartphone Usage
Compared to the U.S., Mexico has a higher percentage of smartphone users than the U.S. by two percent. However, when we compared the amount of tablet usage, Mexico was slightly behind the U.S. by two percent. Overall, Mexico and the U.S. have a very similar form factor with almost no feature phone usage.

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Recalling Samsung Galaxy Note 7 Not So Easy

Oct 12th, 2016

Update on November 3rd: We now see that users are heeding the recall. Usage for Samsung Note 7 has dropped consistently over the last 3 weeks.  The usage has dropped to 33% of its peak level.

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