Blog

Filter

  • General
  • WURFL products
  • Use Cases
  • platforms
  • resources

Archives

Recent Posts

Average Age of Smartphone in Asia: 2017 Q4

Feb 18th, 2018

In Asia, we broke apart each country’s average age of smartphones for 2015 to 2017. Then, we explored the differences in ages based on the smartphone OS (Android or iOS). In the two separate graphs below, we show the findings. For a more detailed report covering additional continents and countries, please download our 2017 Q4 Mobile Overview Report (MOVR)

Read More

North American Smartphone Price Trends (MSRP) by Country 2017 Q4

Feb 18th, 2018

In North America, we broke apart each country’s average smartphone price (Manufacturer’s Suggested Retail Price, or MSRP) for 2015 to 2017. Then, we noticed the most significant difference in the OS of smartphones (Android or iOS), so we decided to compare MSRP for these countries in two separate graphs below. For a more detailed report, please download our 2017 Q4 Mobile Overview Report (MOVR).

Read More

Most Popular Apple iPhone Launch Results: November to December 2017

Dec 20th, 2017

At the beginning of the iPhone X launch, there were many challenges to get the phone into the hands of consumers, but one thing is for sure, its select consumer group with a higher willingness-to-pay is smaller than that of the

Read More

Smartphone and Tablet Portrait Orientation Usage 2017 Q3

Nov 7th, 2017

In previous MOVR reports, we explored how frequently phones and tablets were held in portrait orientation (vs. landscape).  In the MOVR 2017 Q3, we broke out Apple devices from Android.

Read More

Image Compression and Acceleration Potential for E-Commerce Sites

Jul 31st, 2017

E-commerce sites know that load speed = sales. Users of e-commerce sites frequently abandon if the page they request fails to load quickly. Oversized images are the leading cause of slow loading time. And image compression is a great solution.

Read More

Smartphone Screen Size Trend

Jul 28th, 2017

Shifts in Screen Size Trend

Anyone who has purchased a mobile phone in the last decade has marveled at the reversal in trends when it comes to size. Long gone are the days when Nokia dominated the feature phone market and smaller meant better. Anyone remember the Nokia 8210? Of course, that was before mobile web browsing was a feasible or enjoyable experience.

Read More

Tablet Screen Size Trend

Jul 28th, 2017

The tablet screen size trend is different than smartphones. With smartphones, we see a clear trend that bigger is better – with 59% of the market over 5 inches in diagonal screen size.

Read More

Smartphone vs Tablet Orientation: Who’s Using What?

Jul 28th, 2017

Smartphones and Tablets have become a part of our everyday lives, but how are they typically held and used? People use both Portrait and Landscape orientation to conduct their everyday tasks such as watching a video, taking a picture or even browsing the internet from their device.

Read More

5 Cosas Principales que Debe Saber Sobre los Usuarios Móviles en México

Dec 6th, 2016

  1. Mayor uso de teléfonos inteligentes (Smartphones)

    En comparación con los Estados Unidos, México tiene un porcentaje más alto de usuarios de teléfonos inteligentes que los EE.UU en un dos por

Read More

Top 5 Things to Know about Mexico’s Mobile Users

Nov 8th, 2016

1. Higher Smartphone Usage
Compared to the U.S., Mexico has a higher percentage of smartphone users than the U.S. by two percent. However, when we compared the amount of tablet usage, Mexico was slightly behind the U.S. by two percent. Overall, Mexico and the U.S. have a very similar form factor with almost no feature phone usage.

Read More