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Smartphone and Tablet Portrait Orientation Usage 2017 Q3

Nov 7th, 2017

In previous MOVR reports, we explored how frequently phones and tablets were held in portrait orientation (vs. landscape).  In the MOVR 2017 Q3, we broke out Apple devices from Android.

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Detect the New iPhone on Your Website

Sep 5th, 2017

The new iPhone is here, and WURFL.js now detects it in the wild!

Apple released the new iPhone in September. Our researchers are already detecting the new iPhone among the more than 2 billion other user agents per month they analyze. If you use WURFL.js, then you will start to see the new iPhone and all other iPhone models. Sign up to get our new iPhone 8 detection here.

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Galaxy S8 Adoption Trends: May 2017 Update

Jun 23rd, 2017

The Galaxy S8 launch has been exciting to watch and also interesting to compare to Apple’s recent launches. Our recent mobile data report, Mobile Overview Report (MOVR), found that the Apple iPhone 6S is the most used smartphone in the world and that the Samsung Galaxy S7 is the most used Samsung in the world in Q1 2017.

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Lessons Learned from Mobile World Congress 2017

Mar 7th, 2017

Effective Mobile Advertising More Important than Ever

A funny thing happened at Mobile World Congress 2017. It stopped being about handsets. Proof? The biggest buzz went to Nokia’s retro 3310.

It started, instead, to be about “getting the current [advertising] ecosystem working as effectively as possible.” The advertising community has stopped holding its breath for a mobile handset to arrive or relying on network providers to introduce new breakthrough technology.

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Device Detection: Apple iPhone 7 Release Trends

Nov 7th, 2016

The anticipation of an Apple release is always palpable among consumers. The excitement, the long line, and the lure of Apple’s iconic and sleek product design command top dollar.

But how does Apple’s iPhone 7 release compare to the usual iPhone release? We found out.

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iPhone Users Moving to Larger Screens

Aug 19th, 2016

In the latest MOVR report, we looked at iPhone Screen size trends. We compared Apple’s new model releases, looking to see if there was a preference for size. Roughly, the iPhone SE is small (diagonal display size of 4”), iPhone 6S is medium (4.7”), and iPhone 6S Plus is large (5.5”).

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5 Steps to Add iPhone Models to Google Analytics with WURFL.js

Aug 19th, 2016

Do you want to add information on iPhone models to Google Analytics? Then check out our infographic and follow the 5 steps below.

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Is Your Responsive Design Working? Google Analytics Will Tell You

Aug 18th, 2016

Responsive web design has become the dominant method of developing and designing websites. It makes it easier to think “mobile first” and to create a website that is viewable on mobile devices.

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