Blog

Filter

  • General
  • WURFL products
  • Use Cases
  • platforms
  • resources

Archives

Recent Posts

Lessons Learned from Mobile World Congress 2017

Mar 7th

Effective Mobile Advertising More Important than Ever

A funny thing happened at Mobile World Congress 2017. It stopped being about handsets. Proof? The biggest buzz went to Nokia’s retro 3310.

It started, instead, to be about “getting the current [advertising] ecosystem working as effectively as possible.” The advertising community has stopped holding its breath for a mobile handset to arrive or relying on network providers to introduce new breakthrough technology.

Read More

This Holiday Season, Convert More Mobile Traffic into Sales

Nov 29th

The holiday season is right around the corner and more shoppers will shop on their smartphones or tablets than physical retailers for the first time ever. M-commerce sales will account for the bulk of holiday purchases totaling more than $67 Billion.

Read More