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How to Populate IAB OpenRTB Device Object

Oct 24th, 2017

If you are in advertising, you probably already know that digital ad revenue grew in the last year. According to the Interactive Advertising Bureau (IAB), it grew by 22% in 2016, to reach $75.2 billion. But what you might not know is that the shift to mobile and advertising’s influence on mobile buying trends go hand in hand.

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Detect the New iPhone on Your Website

Sep 5th, 2017

The new iPhone is here, and WURFL.js now detects it in the wild!

Apple released the new iPhone in September. Our researchers are already detecting the new iPhone among the more than 2 billion other user agents per month they analyze. If you use WURFL.js, then you will start to see the new iPhone and all other iPhone models. Sign up to get our new iPhone 8 detection here.

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Lessons Learned from Mobile World Congress 2017

Mar 7th, 2017

Effective Mobile Advertising More Important than Ever

A funny thing happened at Mobile World Congress 2017. It stopped being about handsets. Proof? The biggest buzz went to Nokia’s retro 3310.

It started, instead, to be about “getting the current [advertising] ecosystem working as effectively as possible.” The advertising community has stopped holding its breath for a mobile handset to arrive or relying on network providers to introduce new breakthrough technology.

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Using Smartphone Price in E-Commerce and Advertising

Nov 30th, 2016

WURFL is adding more features, accuracy, and speed to their WURFL device intelligence solutions. Currently, we have a new WURFL capability in beta that provides the price of the device at date of the of device release. This new capability is named “Release_MSRP” (Manufacturer’s Suggested Retail Price). We would like selected customers to engage in a beta trial and share their findings back with us.

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This Holiday Season, Convert More Mobile Traffic into Sales

Nov 29th, 2016

The holiday season is right around the corner and more shoppers will shop on their smartphones or tablets than physical retailers for the first time ever. M-commerce sales will account for the bulk of holiday purchases totaling more than $67 Billion.

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Where’s the Money? Target Your Ads Based on the Price of Viewer’s Smartphone

Nov 4th, 2016

When you advertise on the web, there’s not much you can instantly discern about your audience. With WURFL device intelligence, you can now pinpoint the price of the smartphone model your mobile viewers are using.

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Using WURFL for Device Detection

Jan 13th, 2014

For over 10 years, the WURFL Project has provided device detection through SourceForge. For many developers, WURFL is the first step in creating a great mobile experience. With the founding of ScientiaMobile, we have investing in new and  innovative products.

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