Oct 24th, 2017
If you are in advertising, you probably already know that digital ad revenue grew in the last year. According to the Interactive Advertising Bureau (IAB), it grew by 22% in 2016, to reach $75.2 billion. But what you might not know is that the shift to mobile and advertising’s influence on mobile buying trends go hand in hand.Read More
Sep 5th, 2017
The new iPhone is here, and WURFL.js now detects it in the wild!
Apple released the new iPhone in September. Our researchers are already detecting the new iPhone among the more than 2 billion other user agents per month they analyze. If you use WURFL.js, then you will start to see the new iPhone and all other iPhone models. Sign up to get our new iPhone 8 detection here.Read More
Mar 7th, 2017
Effective Mobile Advertising More Important than Ever
A funny thing happened at Mobile World Congress 2017. It stopped being about handsets. Proof? The biggest buzz went to Nokia’s retro 3310.
It started, instead, to be about “getting the current [advertising] ecosystem working as effectively as possible.” The advertising community has stopped holding its breath for a mobile handset to arrive or relying on network providers to introduce new breakthrough technology.Read More
Nov 30th, 2016
WURFL is adding more features, accuracy, and speed to their WURFL device intelligence solutions. Currently, we have a new WURFL capability that provides the price of the device at date of the of device release. This new capability is named
MSRP (Manufacturer’s Suggested Retail Price).
Nov 29th, 2016
The holiday season is right around the corner and more shoppers will shop on their smartphones or tablets than physical retailers for the first time ever. M-commerce sales will account for the bulk of holiday purchases totaling more than $67 Billion.Read More
Nov 4th, 2016
When you advertise on the web, there’s not much you can instantly discern about your audience. With WURFL device intelligence, you can now pinpoint the price of the smartphone model your mobile viewers are using.Read More
Jan 13th, 2014
For over 10 years, the WURFL Project has provided device detection through SourceForge. For many developers, WURFL is the first step in creating a great mobile experience. With the founding of ScientiaMobile, we have investing in new and innovative products.Read More