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WURFL and Machine Learning
Mar 1st, 2021
Explore how to use WURFL device detection to discover new correlations in data, and ultimately leverage Machine Learning (ML) techniques to create regression models and classifiers. This allows organizations to make predictions about user behavior based on WURFL device detection data.
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Lessons Learned from Mobile World Congress 2017
Mar 7th, 2017
Effective Mobile Advertising More Important than Ever
A funny thing happened at Mobile World Congress 2017. It stopped being about handsets. Proof? The biggest buzz went to Nokia’s retro 3310.
It started, instead, to be about “getting the current [advertising] ecosystem working as effectively as possible.” The advertising community has stopped holding its breath for a mobile handset to arrive or relying on network providers to introduce new breakthrough technology.
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Where’s the Money? Target Your Ads Based on the Price of Viewer’s Smartphone
Nov 4th, 2016
When you advertise on the web, there’s not much you can instantly discern about your audience. With WURFL device intelligence, you can now pinpoint the price of the smartphone model your mobile viewers are using.
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