WURFL InSight For Tableau Mobile Device Analytics

Analyze Mobile Device Usage With WURFL InSight for Tableau

WURFL InSight provides device intelligence about smartphones, tablets and other devices visiting your website. You can drill down on the form factor, device model, operating system version, manufacturer, and over 500 other capabilities. With this mobile device intelligence in Tableau, you can analyze trends in your Web traffic, identify opportunities, and pinpoint problems that are impacting your mobile users. WURFL InSight will append WURFL Device Intelligence to Web logs that are ready for Tableau visualizations. You can build dashboards that drill into mobile Web usage. If you need more information about the device, its capabilities, type of OS, or the browser it is using, you can add more WURFL capabilities to suit your needs.

The WURFL InSight Solution

For over 10 years, ScientiaMobile’s WURFL solutions have set the standard for accurate device intelligence. Now, business analysts can have this device intelligence integrated into Tableau, receiving:

  • Integration of WURFL device intelligence tools with the dashboards of Tableau
  • Receive weekly updates that ensures accurate device detection
  • Enhance their Web logs, selecting from over 500 WURFL device capabilities


Adding Device Capabilities to Web Logs

WURFL works by matching user agents found in Web logs with WURFL’s extensive repository of devices. Because device, operating systems, and browsers are constantly updating, new user agents will appear in Web logs every week. Therefore, you need a data service that constantly researches and maps these user agents. Every week, ScientiaMobile provides business analysts with updates.

In addition, WURFL InSight allows analysts to select from over 500 fields that describe and classify device capabilities. These capabilities describe critical features like screen dimension or media rendering capabilities. These also include useful virtual capabilities like “is_smartphone”, “is_robot”, and “is_touchscreen” that provide Boolean logic that can help characterize device traffic.

Tableau Mobile Device Analytics Integration

Licensed users can install WURFL InSight for Tableau from their ScientiaMobile account vault. The simple-to-use interface enables you to identify source Web log files, join them with WURFL device intelligence, and generate enhanced Web log files that include WURFL Device IDs. In Tableau, you can join these Web logs with our WURFL capabilities based on WURFL Device ID.  You can then use Tableau to create dashboards that generate detailed business intelligence about your mobile Web device usage. If you need more information about the device, its capabilities, OS, or the browser it is using, you can add more WURFL capabilities to suit your needs.


We actively moderate and respond to ScientiaMobile’s forum that reflects the knowledge base built over the last 10 years. In addition, licensed users of WURFL InSight receive access to a customer vault and support via our Enterprise Support Portal. Our support team responds quickly to ticketed problems.

Licensing Options

Licenses are provided based on the number of WURFL lookups and number of WURFL capabilities.