Posts with tag: 'WURFL.js'

Lessons Learned from Mobile World Congress 2017






Effective Mobile Advertising More Important than Ever A funny thing happened at Mobile World Congress 2017. It stopped being about handsets. Proof? The biggest buzz went to Nokia’s retro 3310. It started, instead, to be about “getting the current [advertising] ecosystem working as effectively as possible.” The advertising community has stopped holding its breath for a mobile handset to arrive or relying on network providers to introduce new breakthrough technology.

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iPhone Model Detection in Google Analytics Infographic

add iphone model to Google Analytics






Learn how to add iPhone Model Detection to Google Analytics in 5 Steps

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Device Detection: Apple iPhone 7 Release Trends

Apple iphone 7 release






The anticipation of an Apple release is always palpable among consumers. The excitement, the long line, and the lure of Apple’s iconic and sleek product design command top dollar. But how does Apple’s iPhone 7 release compare to the usual iPhone release? We found out. Using our device detection API, we were able to quantify customer adoption of iPhones over the first 14 days following their release. We compared the Apple iPhone 6 and 6 Plus release in 2014 with the iPhone 6S and 6S Plus release in 2015, and the iPhone 7 and 7 Plus release in 2016. Learn […]

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More Mobile Insights in Google Analytics with WURFL.js

analytics adwords wurfl






The Google Adwords team recently published a post on how to get better insights into mobile traffic on a web site. Most businesses see a shift in customer behavior that indicates customers are both more comfortable converting on their mobile devices and are shifting their research to mobile. To understand this better, we have created a new dashboard for you that helps you analyze mobile specific data for your own website. The problem with this dashboard is that it only shows generic information. Mobile vs. not mobile is is an important differentiator, but “mobile” is a wide definition. The mobile […]

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5 Steps to Add iPhone Models to Google Analytics with WURFL.js

iPhone Models in Google Analytics






Add iPad and iPhone Models to Google Analytics Do you want to add information on iPhone models to Google Analytics? Then check out our infographic and follow the 5 steps below. Ever wonder why Google Analytics can’t give you more detail about iPhones and iPads?  After all, an iPhone 4, iPhone SE, and iPhone 6S Plus are different phones representing VERY different markets. Wouldn’t it be great to drill down into that detail? Now you can with 5 easy steps: Get a WURFL.js account Insert the WURFL.js script into your page Send the WURFL Device Capabilities to Google Analytics Custom Variable […]

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Is Your Responsive Design Working? Google Analytics Will Tell You

detect iPhone and add to Google Analytics






[This article was originally published in Smashing Magazine.  We have updated the section on Universal Analytics to conform with change by Google Analytics.] By Jon Arne Sæterås and Luca Passani Responsive web design has become the dominant method of developing and designing websites. It makes it easier to think “mobile first” and to create a website that is viewable on mobile devices. In the early days of responsive web design, creating breakpoints in CSS for particular screen sizes was common, like 320 pixels for iPhone and 768 pixels for iPad, and then we tested and monitored those devices. As responsive […]

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Growing Device Intelligence From The Cloud

Wurfl Cloud






Since our inception back in 2011, we had a vision for device intelligence from the Cloud. Early on, we launched our WURFL Cloud product. It offers a client (which we have recently open-sourced – see here) that provides easy access to an always-updated WURFL DDR (see video). Part of having a reliable and fast Cloud service meant having hosted operations around the Globe. We currently operate in several POPs. And the service has grown very steadily. In 2014, we launched our WURFL.js service. Using one snippet of JavaScript, web developers dip into our Cloud-based DDR and get back basic device […]

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How to Test Offline With WURFL.js






By Dino Esposito WURFL is a framework that provides device detection capabilities to web sites written in a variety of languages and platforms. WURFL is based on a server-side engine that is available both through a cloud service and as an on-premise configuration. WURFL.js is simply the JavaScript frontend that makes the backend engine available in HTML browser pages. We will take a closer look at WURFL.js and show you some techniques that allow you to test if you are offline and unable to access the WURFL cloud service. WURFL.js is the name of the HTTP endpoint you invoke from your […]

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jQuery is mobile? Detect Mobile Devices with WURFL.js and jQuery






There is no need to explain how awesome jQuery is. It is the Go-To place for developers looking for tools. However, when it comes to browser and device detection, jQuery comes up short. A common question for jQuery is mobile device detection. However, jQuery.browser was deprecated, and finally removed in version 1.9. So, jQuery doesn’t provide functionality to detect browser or device. jQuery is mobile? Get the answer with WURLF.js Instead, the documentation recommends to try feature detection. Fair enough. However, we often get questions about whether WURFL and jQuery can play together. A quick Google search confirms that this […]

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WURFL.js Business Edition: At the Intersection of JavaScript and Enterprise






By Luca Passani, CTO @ScientiaMobile “The Constitution only guarantees the American people the right to pursue happiness. You have to catch it yourself.” ― Benjamin Franklin   It was over one year ago that ScientiaMobile announced the WURFL.js Community Edition under the umbrella of the WURFL.io initiative. Believe me. WURFL.js was (and still is) a huge success, just as its siblings,the MOVR report and WIT, the WURFL Image Tailor, are. For those who are just tuning in now, WURFL.js Community Edition is a free developer tool that enables front-end web programmers to leverage the power of server-side device detection through “JavaScript as […]

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