Posts with tag: 'WURFL InFuze'

How to Populate IAB OpenRTB Device Object

openRTB device

If you are in advertising, you probably already know that digital ad revenue grew in the last year. According to the Interactive Advertising Bureau (IAB), it grew by 22% in 2016, to reach $75.2 billion. But what you might not know is that the shift to mobile and advertising’s influence on mobile buying trends go hand in hand. Shift to Mobile Not only has the amount of time spent online increased in the mobile category, it accounts for 1 trillion mobile minutes in 2016 and has the largest share of online traffic over desktop and tablet (68%). And the ad […]

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Use WURFL Device Detection With NGINX for Mobile-Optimized Website, Faster Loading Images

WURFL InFuze NGINX Plus Load balance

Here is a great video of our Founder and CTO Luca Passani speaking at NGINX Conf 2017. Luca gives a quick overview of how to use WURFL InFuze Device Detection with NGINX  to develop a mobile-optimized website. He then dives into the problem that images pose. Today, the average webpage is over 2 MB, and 64% of that is images. This payload is too large for mobile devices, and the result is slow page loading. There are many approaches to solving the problem, but one of the most elegant is ImageEngine. It combines WURFL Device Detection, Image Optimization, and Smart CDN service […]

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Faster Device Detection for Ad Networks with WURFL C#, .NET Users

ScientiaMobile Accelerates Device Detection with a Compiled C# Version of its Highly-Accurate API Solution June 7, 2017 / Reston, Va./ – ScientiaMobile has released a C# module for its high-performance WURFL InFuze device detection solution. Advertising, e-commerce, and other heavy-traffic websites using .NET or C# applications to process millions of transactions daily will benefit from WURFL InFuze’s industry-leading speed and accuracy. “We have always supported .NET customers, but some high-speed industries, like programmatic advertising exchanges, require faster speeds. With WURFL InFuze, we have increased our device detection speeds to surpass their needs. Now, C# apps will perform roughly three times […]

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Embracing Enterprise: WURFL is now a Certified Module for NGINX Plus

Luca Passani, CTO @ScientiaMobile “A man who is not a Liberal at twenty has no heart. A man who is not a Conservative at forty has no head.” – Attribution is controversial At the beginning of my professional career I was a staunch supporter of Open Source. As a young engineer, I had no budget, I was not supposed to have a budget, and I had been trained by my years in college to do things without a budget. After all, why use money on projects when using time to hack things together was so much cheaper?

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ScientiaMobile’s WURFL Device Detection for Enterprise Customers Now Available as an NGINX Plus Certified Module

Device Detection Trusted by Thousands of Websites is Certified to Work with NGINX Plus Servers May 18 – Reston, Va. ScientiaMobile’s WURFL InFuze has passed NGINX’s requirements and earned recognition as an NGINX Plus certified module for their enterprise-ready NGINX Plus application delivery platform. NGINX customers can easily install the certified WURFL module in NGINX Plus deployments to implement device-aware load balancing in their server, optimizing for mobile in downstream applications. WURFL detects web browsing and instantly delivers 99% accurate mobile device capabilities such as OS, browser, screen size, smartphone price and 500 other capabilities to NGINX Plus. Enterprises can […]

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Load Balance for NGINX with WURFL InFuze

Load Balance with NGINX with WURFL InFuze

NGINX provides flexible software-based load balancing. And now with the WURFL InFuze for NGINX Plus module, you can quickly inject WURFL’s device intelligence into NGINX Plus’ load balancing logic. NGINX Load Balancing Based on Smartphone, Tablet, or Other Device Form Factor WURFL provides a number of options for load balancing criteria within Open Source NGINX or NGINX Plus.  We can envision load balancing by operating system, browser type, or the price of the smartphone. In our following example (which will work for both Open Source NGINX and NGINX Plus), we load balance based on the device’s form factor.

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ScientiaMobile Adds Golang Module to WURFL Device Detection

ScientiaMobile Releases WURFL for Golang API to Serve the Growing Community of Enterprises that Require Elegant, Performant, Multi-Threaded Solutions for High-Traffic Services   RESTON, Va., March 30, 2017  — ScientiaMobile has released a new module of its WURFL InFuze device detection solution for the next-generation language Golang. Building on Golang’s strength as a compiled language for concurrent transactions and scalability, WURFL InFuze provides developers with easy integration of mobile device intelligence for their server-side applications. “We have seen new and existing customers adopt Golang as the programming language of choice. This is hardly surprising. Elegance, the speed of a compiled […]

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Lessons Learned from Mobile World Congress 2017

Effective Mobile Advertising More Important than Ever A funny thing happened at Mobile World Congress 2017. It stopped being about handsets. Proof? The biggest buzz went to Nokia’s retro 3310. It started, instead, to be about “getting the current [advertising] ecosystem working as effectively as possible.” The advertising community has stopped holding its breath for a mobile handset to arrive or relying on network providers to introduce new breakthrough technology.

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Load Balancing Now Available with 99% Accurate Device Intelligence

HAProxy Technologies Integrates ScientiaMobile’s WURFL Mobile Device Detection RESTON, Va., Jan. 25, 2017 — HAProxy Technologies, the company behind the world’s most-widely used software load balancer and application delivery controller, has integrated ScientiaMobile’s WURFL InFuze device intelligence to provide enterprises with scalable application delivery while simultaneously driving mobile optimization and device analytics. Available on both HAProxy Community and HAProxy Enterprise Edition (HAPEE), enterprises can now process mobile web traffic by smartphones, tablets, and desktops and pass WURFL’s device intelligence to downstream applications. Benefits: Provides increased flexibility and scalability for load balancing via software on virtualized, containerized, and physical platforms. Supports integration of mobile device intelligence […]

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Golang Device Detection and WURFL: an Overdue Marriage

golang device detection with WURFL

“It does not matter how slowly you GO as LANG as you do not stop” – Confucius, slightly adapted Golang Device Detection and WURFL: A Great Opportunity By Luca Passani, CTO @ScientiaMobile Here at ScientiaMobile, we have heard requests over the last several years for a WURFL API that supported the Go programming language (AKA golang). Technically speaking, the idea of supporting golang has been attractive. But then again, a lot of other languages and technologies were worthy of WURFL support. We had to prioritize. Compared to other opportunities in the industry, golang consistently fell a little short. Nevertheless, we […]

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