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How to Populate IAB OpenRTB Device Object

Oct 24th, 2017

If you are in advertising, you probably already know that digital ad revenue grew in the last year. According to the Interactive Advertising Bureau (IAB), it grew by 22% in 2016, to reach $75.2 billion. But what you might not know is that the shift to mobile and advertising’s influence on mobile buying trends go hand in hand.

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Use WURFL Device Detection With NGINX for Mobile-Optimized Website, Faster Loading Images

Oct 2nd, 2017

Here is a great video of our Founder and CTO Luca Passani speaking at NGINX Conf 2017. Luca gives a quick overview of how to use WURFL InFuze Device Detection with NGINX  to develop a mobile-optimized website.

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Embracing Enterprise: WURFL is now a Certified Module for NGINX Plus

May 18th, 2017

At the beginning of my professional career I was a staunch supporter of Open Source. As a young engineer, I had no budget, I was not supposed to have a budget, and I had been trained by my years in college to do things without a budget. After all, why use money on projects when using time to hack things together was so much cheaper?

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Load Balance for NGINX with WURFL InFuze

May 17th, 2017

NGINX provides flexible software-based load balancing. And now with the WURFL InFuze for NGINX Plus module, you can quickly inject WURFL’s device intelligence into NGINX Plus’ load balancing logic.

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Lessons Learned from Mobile World Congress 2017

Mar 7th, 2017

Effective Mobile Advertising More Important than Ever

A funny thing happened at Mobile World Congress 2017. It stopped being about handsets. Proof? The biggest buzz went to Nokia’s retro 3310.

It started, instead, to be about “getting the current [advertising] ecosystem working as effectively as possible.” The advertising community has stopped holding its breath for a mobile handset to arrive or relying on network providers to introduce new breakthrough technology.

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Golang Device Detection and WURFL: an Overdue Marriage

Oct 25th, 2016

It does not matter how slowly you GO as LANG as you do not stop” – Confucius, slightly adapted

Here at ScientiaMobile, we have heard requests over the last several years for a WURFL API that supported the Go programming language (AKA golang). 

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Python Grabs WURFL InFuze And Squeezes Out Analytics

May 7th, 2014

by Filip Sufitch , the Python Handler

Python programmers frequently deal with huge amounts of Web log data. Many of them want device capabilities to be a part of that data so they can analyze how various device types and capabilities impact Web usage.

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