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How to Populate IAB OpenRTB Device Object
Oct 24th, 2017
If you are in advertising, you probably already know that digital ad revenue grew in the last year. According to the Interactive Advertising Bureau (IAB), it grew by 22% in 2016, to reach $75.2 billion. But what you might not know is that the shift to mobile and advertising’s influence on mobile buying trends go hand in hand.
Read MoreUse WURFL Device Detection With NGINX for Mobile-Optimized Website, Faster Loading Images
Oct 2nd, 2017
Here is a great video of our Founder and CTO Luca Passani speaking at NGINX Conf 2017. Luca gives a quick overview of how to use WURFL InFuze Device Detection with NGINX to develop a mobile-optimized website.
Read MoreEmbracing Enterprise: WURFL is now a Certified Module for NGINX Plus
May 18th, 2017
At the beginning of my professional career I was a staunch supporter of Open Source. As a young engineer, I had no budget, I was not supposed to have a budget, and I had been trained by my years in college to do things without a budget. After all, why use money on projects when using time to hack things together was so much cheaper?
Read MoreLoad Balance for NGINX with WURFL InFuze
May 17th, 2017
NGINX provides flexible software-based load balancing. And now with the WURFL InFuze for NGINX Plus module, you can quickly inject WURFL’s device intelligence into NGINX Plus’ load balancing logic.
Read MoreLessons Learned from Mobile World Congress 2017
Mar 7th, 2017
Effective Mobile Advertising More Important than Ever
A funny thing happened at Mobile World Congress 2017. It stopped being about handsets. Proof? The biggest buzz went to Nokia’s retro 3310.
It started, instead, to be about “getting the current [advertising] ecosystem working as effectively as possible.” The advertising community has stopped holding its breath for a mobile handset to arrive or relying on network providers to introduce new breakthrough technology.
Read MoreGolang Device Detection and WURFL: an Overdue Marriage
Oct 25th, 2016
“It does not matter how slowly you GO as LANG as you do not stop” – Confucius, slightly adapted
Here at ScientiaMobile, we have heard requests over the last several years for a WURFL API that supported the Go programming language (AKA golang).
Read MorePython Grabs WURFL InFuze And Squeezes Out Analytics
May 7th, 2014
by Filip Sufitch , the Python Handler
Python programmers frequently deal with huge amounts of Web log data. Many of them want device capabilities to be a part of that data so they can analyze how various device types and capabilities impact Web usage.
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