Posts with tag: 'open rtb'

How to Populate IAB OpenRTB Device Object

openRTB device

If you are in advertising, you probably already know that digital ad revenue grew in the last year. According to the Interactive Advertising Bureau (IAB), it grew by 22% in 2016, to reach $75.2 billion. But what you might not know is that the shift to mobile and advertising’s influence on mobile buying trends go hand in hand. Shift to Mobile Not only has the amount of time spent online increased in the mobile category, it accounts for 1 trillion mobile minutes in 2016 and has the largest share of online traffic over desktop and tablet (68%). And the ad […]

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