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What Is The Release Date of Phones Visiting My Website?

Oct 1st, 2018

Knowing the age and release date of a device is valuable to advertisers and enhances audience analytics. The age of a user’s device visiting your website is a excellent indicator of whether that viewer is an early adopter.

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North American Smartphone Price Trends (MSRP) by Country 2017 Q4

Feb 18th, 2018

In North America, we broke apart each country’s average smartphone price (Manufacturer’s Suggested Retail Price, or MSRP) for 2015 to 2017. Then, we noticed the most significant difference in the OS of smartphones (Android or iOS), so we decided to compare MSRP for these countries in two separate graphs below. For a more detailed report, please download our 2017 Q4 Mobile Overview Report (MOVR).

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Smartphone Price and Your Website: User Demographics

Apr 25th, 2017

Smartphone Price: Instant Economic Demographic

A website using WURFL device detection can instantly learn a user’s smartphone price. This info is one of the few economic indicators that a website can instantly discern about a customer.

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Lessons Learned from Mobile World Congress 2017

Mar 7th, 2017

Effective Mobile Advertising More Important than Ever

A funny thing happened at Mobile World Congress 2017. It stopped being about handsets. Proof? The biggest buzz went to Nokia’s retro 3310.

It started, instead, to be about “getting the current [advertising] ecosystem working as effectively as possible.” The advertising community has stopped holding its breath for a mobile handset to arrive or relying on network providers to introduce new breakthrough technology.

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Using Smartphone Price in E-Commerce and Advertising

Nov 30th, 2016

WURFL is adding more features, accuracy, and speed to their WURFL device intelligence solutions. Currently, we have a new WURFL capability that provides the price of the device at date of the of device release. This new capability is named MSRP (Manufacturer’s Suggested Retail Price).

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Where’s the Money? Target Your Ads Based on the Price of Viewer’s Smartphone

Nov 4th, 2016

When you advertise on the web, there’s not much you can instantly discern about your audience. With WURFL device intelligence, you can now pinpoint the price of the smartphone model your mobile viewers are using.

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