Posts with tag: 'MSRP'

Faster Device Detection for Ad Networks with WURFL C#, .NET Users

ScientiaMobile Accelerates Device Detection with a Compiled C# Version of its Highly-Accurate API Solution June 7, 2017 / Reston, Va./ – ScientiaMobile has released a C# module for its high-performance WURFL InFuze device detection solution. Advertising, e-commerce, and other heavy-traffic websites using .NET or C# applications to process millions of transactions daily will benefit from WURFL InFuze’s industry-leading speed and accuracy. “We have always supported .NET customers, but some high-speed industries, like programmatic advertising exchanges, require faster speeds. With WURFL InFuze, we have increased our device detection speeds to surpass their needs. Now, C# apps will perform roughly three times […]

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Smartphone Price and Your Website: User Demographics

smartphone price by website category

Smartphone Price: Instant Economic Demographic A website using WURFL device detection can instantly learn a user’s smartphone price. This info is one of the few economic indicators that a website can instantly discern about a customer. Websites’ user bases vary based on their affluence and willingness to purchase. MSRP (Manufacturer’s Suggested Retail Price) is a great tool for identifying a user’s economic preferences. In our MOVR research, we studied billions of hits and profiled them by their website category. There is an over $300 variance in the average price of Android smartphones that visit these sites. Right in the middle are […]

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Lessons Learned from Mobile World Congress 2017

Effective Mobile Advertising More Important than Ever A funny thing happened at Mobile World Congress 2017. It stopped being about handsets. Proof? The biggest buzz went to Nokia’s retro 3310. It started, instead, to be about “getting the current [advertising] ecosystem working as effectively as possible.” The advertising community has stopped holding its breath for a mobile handset to arrive or relying on network providers to introduce new breakthrough technology.

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Using Smartphone Price in E-Commerce and Advertising

WURFL is adding more features, accuracy, and speed to their WURFL device intelligence solutions. Currently, we have a new WURFL capability in beta that provides the price of the device at date of the of device release. This new capability is named “Release_MSRP” (Manufacturer’s Suggested Retail Price). We would like selected customers to engage in a beta trial and share their findings back with us. How E-Commerce and Advertising Can Use the Price of a Device E-commerce and advertising companies can benefit from linking indicators of willingness to buy (or price elasticity) to the products they are selling. The price […]

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Where’s the Money? Target Your Ads Based on the Price of Viewer’s Smartphone

Android Traffic by Price

When you advertise on the web, there’s not much you can instantly discern about your audience. With WURFL device intelligence, you can now pinpoint the price of the smartphone model your mobile viewers are using. How Mobile Marketing Tech Leaders Get Ahead Sophisticated brands and mobile advertisers can correlate the smartphone model to other demographic and technographic segmentation criteria, leading to better targeting and improved ROI. But what if you could instantly also know the price of their smartphone. For advertisers, using smartphone price as an indicator of willingness to pay is, well… priceless! We continue to add innovative new […]

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