Posts with tag: 'MOVR'

Image Compression and Acceleration Potential for E-Commerce Sites

Ecommerce image compression potential






Join our webinar on August 3, 2017 to learn more about these and other mobile trends. E-commerce sites know that load speed = sales. Users of e-commerce sites frequently abandon if the page they request fails to load quickly. Oversized images are the leading cause of slow loading time. And image compression is a great solution. Image Compression Testing We wanted to know how much potential existed on e-commerce sites if they compressed and accelerated their images for mobile devices. We evaluated 314 e-commerce sites. On average, the pages we studied had 20 images on them. The original image payload on that […]

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Smartphone Screen Size Trend






Join our webinar on August 3, 2017 to learn more about these and other mobile trends. Shifts in Screen Size Trend Anyone who has purchased a mobile phone in the last decade has marveled at the reversal in trends when it comes to size. Long gone are the days when Nokia dominated the feature phone market and smaller meant better. Anyone remember the Nokia 8210? Of course, that was before mobile web browsing was a feasible or enjoyable experience. Today, manufacturers are slowly but surely increasing smartphone sizes to accommodate bigger, high resolution screens. Smartphone Screen Sizes Continue to Grow […]

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Tablet Screen Size Trend






Join our webinar on August 3, 2017 to learn more about these and other mobile trends. The tablet screen size trend is different than smartphones. With smartphones, we see a clear trend that bigger is better – with 59% of the market over 5 inches in diagonal screen size. Two Tablet Groups: Full Size and Mini Two screen sizes segments clearly emerge from the tablet group: 1) full-size, larger tablets (over 9″ diagonal screen size), and 2) smaller “mini” tablets (less than 9″ diagonal screen size). The full size segment is the largest market. In particular, the full-size 9.5 to […]

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Smartphone vs Tablet Orientation: Who’s Using What?

Screen Orientation by Size






Join our webinar on August 3, 2017 to learn more about these and other mobile trends. Smartphones and Tablets have become a part of our everyday lives, but how are they typically held and used? People use both Portrait and Landscape orientation to conduct their everyday tasks such as watching a video, taking a picture or even browsing the internet from their device. Why is this important? Ultimately, what we need is versatility among the tablets and smartphones of today and tomorrow. We need websites that can predict and that adapt to a user’s orientation. In the MOVR 2017 Q2 […]

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Apple’s iPhone 8 Will Need to Displace iPhone 6S To Become Most Used Smartphone in the World






Despite Apple iPhone 7 Launch RESTON, Va., May 10, 2017 — ScientiaMobile released their Mobile Overview Report (MOVR) last week, in which it found that the iPhone 6S was the most used smartphone model in the world. This is despite the Apple iPhone 7 launch in September 2016, eight months ago. According to the Q1 2017 MOVR, the Apple iPhone 6S became the most used in February 2017 and is now at almost 8% of all global smartphone browsing. In comparison, the iPhone 6 peaked in popularity a year earlier, February 2016, at 14.6%, 488 days after launch. Today, the iPhone […]

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5 Cosas Principales que Debe Saber Sobre los Usuarios Móviles en México






Mayor uso de teléfonos inteligentes (Smartphones) En comparación con los Estados Unidos, México tiene un porcentaje más alto de usuarios de teléfonos inteligentes que los EE.UU en un dos por ciento. Sin embargo, cuando comparamos la cantidad de uso de tabletas, México estaba ligeramente por detrás de los EE.UU en un dos por ciento. En general, México y los EE.UU tienen un factor de forma muy similar con casi ningún uso de teléfono de función básica (Feature Phone).   Samsung lidera otros fabricantes Con el uso de smartphones y tabletas en México, Samsung es el ganador. El smartphone superior en […]

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Top 5 Things to Know about Mexico’s Mobile Users






  1. Higher Smartphone Usage Compared to the U.S., Mexico has a higher percentage of smartphone users than the U.S. by two percent. However, when we compared the amount of tablet usage, Mexico was slightly behind the U.S. by two percent. Overall, Mexico and the U.S. have a very similar form factor with almost no feature phone usage. 2. Samsung Leads Manufacturers With both the top smartphone and tablet usage in Mexico, Samsung is the clear winner. The top smartphone in Mexico is the Galaxy Core II Duos and the top tablet in Mexico is the Galaxy Tab 3 7.0. […]

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Device Detection: Apple iPhone 7 Release Trends

Apple iphone 7 release






The anticipation of an Apple release is always palpable among consumers. The excitement, the long line, and the lure of Apple’s iconic and sleek product design command top dollar. But how does Apple’s iPhone 7 release compare to the usual iPhone release? We found out. Using our device detection API, we were able to quantify customer adoption of iPhones over the first 14 days following their release. We compared the Apple iPhone 6 and 6 Plus release in 2014 with the iPhone 6S and 6S Plus release in 2015, and the iPhone 7 and 7 Plus release in 2016. Learn […]

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Client Hints in the Wild






Client Hints usage is growing for to help optimize images. The Mobile Overview Report 2016 Q3 (MOVR) shows 6% of images from Chrome browsers now use client hints. And both mobile and desktop usage is growing. What is Client Hints? Client Hints is an initiative from Google that addresses the shortcomings of handling responsive images only by markup. It’s simply too cumbersome and difficult to scale. The draft specification states An increasing diversity of Web-connected devices and software capabilities has created a need to deliver optimized content for each device. The Mobile Web Camp has been pushing this approach for years. The need for optimization […]

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Mobile Device Fragmentation and Proliferation






By Ken Jones When we started ScientiaMobile, we had the opportunity to talk to several wise people regarding the need for Device Intelligence. At the time in 2010, it seemed like Apps and Apple would take over the world. Their crystal ball predicted much more homogeneity of devices. And when people used their mobile devices, it would be through apps, not a browser. Fast forward to 2016. The mobile web is very important. If you are not Facebook or one of the top 10 Apps, then most people will be interacting with you (at least initially) via a mobile web […]

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