Posts with tag: 'mobile'

Lessons Learned from Mobile World Congress 2017






Effective Mobile Advertising More Important than Ever A funny thing happened at Mobile World Congress 2017. It stopped being about handsets. Proof? The biggest buzz went to Nokia’s retro 3310. It started, instead, to be about “getting the current [advertising] ecosystem working as effectively as possible.” The advertising community has stopped holding its breath for a mobile handset to arrive or relying on network providers to introduce new breakthrough technology.

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Client Hints in the Wild






Client Hints usage is growing for to help optimize images. The Mobile Overview Report 2016 Q3 (MOVR) shows 6% of images from Chrome browsers now use client hints. And both mobile and desktop usage is growing. What is Client Hints? Client Hints is an initiative from Google that addresses the shortcomings of handling responsive images only by markup. It’s simply too cumbersome and difficult to scale. The draft specification states An increasing diversity of Web-connected devices and software capabilities has created a need to deliver optimized content for each device. The Mobile Web Camp has been pushing this approach for years. The need for optimization […]

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MOVR Report Q3 has been Released and it was a Great Success






“In God we trust. All others must bring data.” – W. Edwards Deming Last week we announced the second episode of our Mobile OverView Report (MOVR for friends)  for Q3. Compared to Q2, we followed the advice of those who commented on the first MOVR report (Q2) and included quite a lot of good interesting data that is hard to find anywhere else. Above all, we presented it on a continent by continent basis that made it very interesting, along with some nice data visualization.   2 days after the announcement, over 20 thousand people had downloaded the PDF. This […]

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MOVR: A Free Report that Every Mobile Stakeholder Would Better Know About






by Luca Passani, CTO @ScientiaMobile It is the mark of a truly intelligent person to be moved by statistics. George Bernard Shaw but also: There are lies, damned lies and statistics. Mark Twain A few years ago, a company called AdMob had a brilliant idea: create a freely-available report on the state of the Mobile Internet: which devices are the most popular? how do OSes and their respective versions break down across regions and countries? what browsers are users using? The name of that report was AdMob Mobile Metrics Report and it quickly became a reference for mobile stakeholders across […]

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WAP DTDs are dead. Long live the WAP DTDs!






To my great surprise, someone mentioned WAP DTDs again on the WMLProgramming list (this is a mailing list of historical interested still hosted at Yahoo! groups. It’s the place where WURFL was born). And it was not simply a mention of DTDs, but rather a cry for help! Hello all. I have a quick question, requireing a long trip down memmory lane for most of us. In updating a site that runs WML output, I have stumbled upon a DTD issue When attempting to validate well formed wml against certain outdated dtd specs. I am wondering if anyone knows of […]

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Virtual Capabilities and Filters: introducing WURFL API 1.5






Virtual Capabilities and Filters: introducing WURFL API 1.5 virtual   — adjective 1.        having the essence or effect but not the appearance or form of: a virtual revolution 2.        having the form or appearance but not the essence or effect of: virtual reality 3.        (rare)  capable of producing an effect through inherent power or virtue Umberto Eco, a famous Italian phylosopher and a novelist, when asked for an opinion about ‘Virtual Reality’ replied that it did not interest him, but “please, call me back when I can make love to Marilyn […]

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Innocence vs. Experience






“What is the price of Experience? Do men buy it for a song? Or wisdom for a dance in the street?”  – William Blake Back in high-school, I was exposed to glimpses of English literature. The literature in a foreign language is tough, but still a few things stuck in my mind. Among those, William Blake's dichotomy between Innocence and Experience, a concept that kept recurring in the years to come, more often than not in different, unrelated and often totally disconnected contexts. The Blakeian dichotomy paid me a visit the other day, when I noticed that someone had left […]

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