Posts with tag: 'mCommerce'

More Online Shopping Begins and Ends with Mobile

According to the recent Monetate quarterly report, the most important device for online shipping is the smartphone. The study analyzed more than 2 billion eCommerce session in Q4 2017, specifically the recognizable consumers on multiple devices. The first touch was made up of 40% of smartphones while only 37% consisted of desktop users.  While this initial shopping session will not phase many who have been following the eCommerce trend, many of which indicate that the initial shopping journey has switched to mobile, it may be surprising to the eCommerce industry that the majority of final transactions happen on mobile over […]

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