Posts with tag: 'iPhone X'

Most Popular Apple iPhone Launch Results: November to December 2017

At the beginning of the iPhone X launch, there were many challenges to get the phone into the hands of consumers, but one thing is for sure, its select consumer group with a higher willingness-to-pay is smaller than that of the masses who purchased the iPhone 8 or iPhone 8 Plus. What is striking is that the middle of the road or “Goldilocks” approach really did work for Apple. From our findings, the iPhone 8 Plus, the middle market iPhone offered at a Manufacturer’s Suggested Retail Price (MSRP) of $799, was the most popular recently launched iPhone over the past […]

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