Posts with tag: 'iPhone'

Lessons Learned from Mobile World Congress 2017






Effective Mobile Advertising More Important than Ever A funny thing happened at Mobile World Congress 2017. It stopped being about handsets. Proof? The biggest buzz went to Nokia’s retro 3310. It started, instead, to be about “getting the current [advertising] ecosystem working as effectively as possible.” The advertising community has stopped holding its breath for a mobile handset to arrive or relying on network providers to introduce new breakthrough technology.

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Device Detection: Apple iPhone 7 Release Trends

Apple iphone 7 release






The anticipation of an Apple release is always palpable among consumers. The excitement, the long line, and the lure of Apple’s iconic and sleek product design command top dollar. But how does Apple’s iPhone 7 release compare to the usual iPhone release? We found out. Using our device detection API, we were able to quantify customer adoption of iPhones over the first 14 days following their release. We compared the Apple iPhone 6 and 6 Plus release in 2014 with the iPhone 6S and 6S Plus release in 2015, and the iPhone 7 and 7 Plus release in 2016. Learn […]

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iPhone Users Moving to Larger Screens

iphone scren size trend Aug 2016






For iPhone Users, Bigger is Better. Smaller is Not. In the latest MOVR report, we looked at iPhone Screen size trends. We compared Apple’s new model releases, looking to see if there was a preference for size. Roughly, the iPhone SE is small (diagonal display size of 4”), iPhone 6S is medium (4.7”), and iPhone 6S Plus is large (5.5”). Today, the “medium” 6S is much larger than its predecessor, the iPhone 5. We classify the iPhone 5’s 4” display as “small”. The “medium” iPhone 6S is the leader in all countries, with over 15% of iPhone traffic in most countries. […]

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5 Steps to Add iPhone Models to Google Analytics with WURFL.js

iPhone Models in Google Analytics






Add iPad and iPhone Models to Google Analytics Do you want to add information on iPhone models to Google Analytics? Then check out our infographic and follow the 5 steps below. Ever wonder why Google Analytics can’t give you more detail about iPhones and iPads?  After all, an iPhone 4, iPhone SE, and iPhone 6S Plus are different phones representing VERY different markets. Wouldn’t it be great to drill down into that detail? Now you can with 5 easy steps: Get a WURFL.js account Insert the WURFL.js script into your page Send the WURFL Device Capabilities to Google Analytics Custom Variable […]

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Is Your Responsive Design Working? Google Analytics Will Tell You

detect iPhone and add to Google Analytics






[This article was originally published in Smashing Magazine.  We have updated the section on Universal Analytics to conform with change by Google Analytics.] By Jon Arne Sæterås and Luca Passani Responsive web design has become the dominant method of developing and designing websites. It makes it easier to think “mobile first” and to create a website that is viewable on mobile devices. In the early days of responsive web design, creating breakpoints in CSS for particular screen sizes was common, like 320 pixels for iPhone and 768 pixels for iPad, and then we tested and monitored those devices. As responsive […]

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