Posts with tag: 'business intelligence'

This Holiday Season, Convert More Mobile Traffic into Sales






The 2016 holiday season is right around the corner and more shoppers will shop on their smartphones or tablets than physical retailers for the first time ever. M-commerce sales will account for the bulk of holiday purchases totaling more than $67 Billion. As a digital marketer, business analyst, or advertiser, it’s critical that your business intelligence properly identifies mobile devices and trends. At ScientiaMobile, we know every device on the planet and are constantly on the lookout for new devices to add to our weekly updates so that our clients’ mobile web experience is always the best it can be. […]

Read More...

Making Mobile Device Detection Easy for Analysts






You are a data Cuisinart – slicing and dicing and analyzing all day long.  You have laid your hands on weblogs and you would love to figure out a whole bunch of questions related to mobile. Like, how many android tablets are using your web site?  How many non-smartphones? What is the breakdown of Android vs. iOS vs Windows Phone OS vs other?  What are the most popular mobile devices by brand and model? How big are the screens? Getting your hand on that data is easy.  Unfortunately, installing the WURFL API requires getting the IT staff involved.  They say, […]

Read More...
  • Categories

  • Recent Posts

  • Tags

  • Monthly Archives