Posts with tag: 'android'

How to Correctly Form User-Agents for Mobile Apps

Native apps, Mobile apps, or just apps. We call them different things and we use them all the time. From a business perspective, apps complement mobile and desktop sites. They are natural extension of an online strategy. Because of this, it’s important to take the necessary steps to make sure the native apps, and their versions, are identifiable. This is critical both from an analytics perspective as well as from a devops or support perspective. Native apps have much in common with the web. Apps often use the same online resources as the web site like RESTful APIs, images or […]

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5 Cosas Principales que Debe Saber Sobre los Usuarios Móviles en México

Mayor uso de teléfonos inteligentes (Smartphones) En comparación con los Estados Unidos, México tiene un porcentaje más alto de usuarios de teléfonos inteligentes que los EE.UU en un dos por ciento. Sin embargo, cuando comparamos la cantidad de uso de tabletas, México estaba ligeramente por detrás de los EE.UU en un dos por ciento. En general, México y los EE.UU tienen un factor de forma muy similar con casi ningún uso de teléfono de función básica (Feature Phone).   Samsung lidera otros fabricantes Con el uso de smartphones y tabletas en México, Samsung es el ganador. El smartphone superior en […]

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Where’s the Money? Target Your Ads Based on the Price of Viewer’s Smartphone

Android Traffic by Price

When you advertise on the web, there’s not much you can instantly discern about your audience. With WURFL device intelligence, you can now pinpoint the price of the smartphone model your mobile viewers are using. How Mobile Marketing Tech Leaders Get Ahead Sophisticated brands and mobile advertisers can correlate the smartphone model to other demographic and technographic segmentation criteria, leading to better targeting and improved ROI. But what if you could instantly also know the price of their smartphone. For advertisers, using smartphone price as an indicator of willingness to pay is, well… priceless! We continue to add innovative new […]

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MOVR Report Q3 has been Released and it was a Great Success

“In God we trust. All others must bring data.” – W. Edwards Deming Last week we announced the second episode of our Mobile OverView Report (MOVR for friends)  for Q3. Compared to Q2, we followed the advice of those who commented on the first MOVR report (Q2) and included quite a lot of good interesting data that is hard to find anywhere else. Above all, we presented it on a continent by continent basis that made it very interesting, along with some nice data visualization.   2 days after the announcement, over 20 thousand people had downloaded the PDF. This […]

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